Trade Marketing and Visual Merchandising
Company for Retail
Implementation, restocking, window dressing, POS displays, and shelf management in the mass-market, perfumery, electronics, and drugstore sectors.
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What is Visual Merchandising and Trade Marketing Outsourcing?
We enhance visual presentation and product placement at the point of sale to maximise sales and improve the shopper experience. As an agency specialising in visual merchandising and trade marketing outsourcing, we take full responsibility for managing your retail-channel presence so your team can focus on commercial strategy. Merchandising outsourcing is the most efficient way to scale in-store coverage without increasing fixed internal structure.
Our approach combines strategic product placement, layout optimisation, correct category zoning and analysis of each SKU’s life cycle. This allows our clients to maximise the performance of their retail presence without costly or hard-to-scale internal structures.
Trade Marketing and Visual Merchandising Services
From strategic planning to in-store execution, our trade marketing and visual merchandising services cover every stage of the product life cycle at the point of sale. We are one of Iberia’s leading retail merchandising companies: we design and execute actions that improve your brand visibility, increase SKU turnover and maximise sell-out in every channel. If you are looking for merchandising services for FMCG, perfumery, electronics or pharmacy, this is the team you need.
Implementation
We implement new SKUs and categories following each retailer’s planograms, ensuring your products are correctly present from the very first day of launch.
Implementation
We implement new SKUs and categories following each retailer’s planograms, ensuring your products are correctly present from the very first day of launch.
Replenishment
We monitor and manage continuous shelf replenishment to eliminate stock-outs, ensure product availability and keep brand presentation in optimal condition.
Replenishment
We monitor and manage continuous shelf replenishment to eliminate stock-outs, ensure product availability and keep brand presentation in optimal condition.
POS Materials (Point of Sale Advertising)
We install, maintain and renew all types of POS materials (displays, stoppers, gondola ends and islands) to capture shopper attention and reinforce communication at the point of sale.
POS Materials (Point of Sale Advertising)
We install, maintain and renew all types of POS materials (displays, stoppers, gondola ends and islands) to capture shopper attention and reinforce communication at the point of sale.
Window Dressing
We create and execute window displays aligned with brand strategy, seasonality and commercial campaigns, generating visual impact and driving traffic into the store.
Window Dressing
We create and execute window displays aligned with brand strategy, seasonality and commercial campaigns, generating visual impact and driving traffic into the store.
Shelf Management
We optimise product placement on the shelf according to profitability, turnover and category strategy criteria: facing, share of shelf, cross-merchandising and category management.
Shelf Management
We optimise product placement on the shelf according to profitability, turnover and category strategy criteria: facing, share of shelf, cross-merchandising and category management.
In-store Activation (POS)
We energise the point of sale with promotional activities, product demonstrations and activations that create a shopping experience and drive conversion at the moment of decision.
In-store Activation (POS)
We energise the point of sale with promotional activities, product demonstrations and activations that create a shopping experience and drive conversion at the moment of decision.
Proven experience in merchandising
Discover Our Merchandising Services
Impulsamos la presentación visual y la disposición de productos en el punto de venta para maximizar las ventas y mejorar la experiencia del cliente.
Promotional Logistics
Storage, picking and packing, last-mile distribution, and reverse logistics of promotional material for retail campaigns.
Visual Merchandising
Display units, FSU displays, totems, and POS materials to boost your brand in-store. Integrated visual merchandising.
Implementation and Replacement
Field sales teams to ensure product availability, coverage, and proper shelf display.
Difference Between Trade Marketing, Visual Merchandising and Promotional Merchandising
When looking for a trade marketing or visual merchandising company, it is essential to understand what type of service you actually need, as the market groups very different realities under the term “merchandising”.
Trade Marketing
Is the set of actions aimed at improving the relationship between the manufacturer and the distribution channel, with the objective of activating sales at the point of sale. It includes planogram management, negotiation of shelf space, in-store promotions and coordination with the retailer’s category teams.
Visual Merchandising
Is the discipline that translates brand and product strategy into a coherent and attractive visual presentation within the store. It covers window dressing, shelf management, POS-material installation, space zoning and the use of colour, lighting and signage to guide the shopper towards purchase.
Promotional merchandising
on the other hand, is a completely different sector: it refers to the production and distribution of customised items bearing a company logo (pens, T-shirts, bags, gadgets) for events, trade fairs or corporate gifts.
Why Choose SGG as Your Visual Merchandising Company?
When you decide to outsource your visual merchandising and trade marketing, you need a partner with genuine execution capability, not just promises. Our merchandising services are designed to cover every retail-channel presence requirement, from initial implementation to continuous execution control. These are the reasons leading FMCG, perfumery, electronics and pharmacy brands trust Staff Global Group:
In-house Field Network
We have a stable team of field agents specialising in visual merchandising and trade marketing, ensuring reach and execution capability anywhere in the territory. We do not rely on occasional freelancers: our team is permanent, trained and continuously audited.
Scalability Across Iberia
With an established presence in Spain and Portugal and deep knowledge of each region and retailer, we provide full coverage across Iberia. Whether you need to cover 50 points of sale or 2,000, we scale without sacrificing execution quality.
Decentralised Warehousing Infrastructure
We have warehouses distributed throughout the territory, allowing us to manage every key stage of materials logistics: receiving, quality control, picking, distribution and returns management for POS and promotional materials.
Real-Time Technology and Data
Our data collection system allows us to accurately measure and analyse the status of your products and brand at the point of sale. We track SKU turnover, proactively detect and report stock-outs and generate execution reports that enable decisions based on real in-store data.
Guaranteed excellence
Every visual merchandising and trade marketing action we execute is backed by Staff Global Group quality standards, with verification processes, photographic evidence and systematic reporting for every point of sale visited.
Other Retail Service Specialisms
Every point-of-sale activity requires the right service. As specialized retail consultants, we have developed 13 solutions to activate, boost the visibility of, and optimize your brand within the channel.
Point-of-Sale Activation
GPV, task forces, brand ambassadors and specialist promoters to boost your sales right where they happen.
Retail Design and Production
Retail interior design, ephemeral architecture, graphic design, and 360º production for stores, pop-ups, and commercial spaces.
Headhunting Retail
As a headhunting consultancy with over two decades of experience in the Iberian Peninsula, we identify, attract, and select executive and strategic talent that understands your business from day one.
Retail ETT
Personnel qualified in visual merchandising, stock replenishment, sales promotion, and field sales/merchandising (GPV).
Mystery Shopping
We evaluate your point of sale using professional mystery shoppers, assessing sales protocols, service, brand presence, and the customer experience.
Retail Training
In-person, online, and blended training programs for training and onboarding.
Point of Sale Audit
We inspect labeling, pricing, stock, layout, POS displays, window displays, and customer service. The fundamental basis of your retail strategy.
Frequently Asked Questions
About Visual Merchandising and Trade Marketing
What is visual merchandising?
Visual merchandising is the discipline that combines design techniques, consumer psychology and commercial strategy to optimise product presentation at the point of sale and maximise sales. It includes product placement on shelves, window dressing, signage, use of colour and lighting, POS-material management and sales-space zoning. Its objective is to guide the shopper from the store entrance to the moment of purchase, improving the shopping experience and increasing average transaction value and conversion.
What does trade marketing in retail include?
Trade marketing in retail covers the actions a manufacturer develops jointly with a distributor or retailer to activate sales at the point of sale. It includes negotiation and management of shelf space (planograms, facing, share of shelf), design and implementation of POS and promotional materials, in-store activation, management of store promotions, sell-out analysis by SKU and point of sale, and coordination with the retailer’s category teams. It is, essentially, the bridge between the manufacturer’s marketing strategy and commercial execution in store.
What is the difference between visual merchandising and window dressing?
Window dressing is a specific discipline within visual merchandising focused on the composition and decoration of a store’s external or internal window display. Its main objective is to capture the attention of passers-by and drive traffic into the store. Visual merchandising, by contrast, is a broader discipline covering the shopper’s entire journey inside the store: product placement on shelves, category management, interior signage, impulse zones and POS-material implementation. Put simply, window dressing “attracts” and visual merchandising “converts”: both are complementary and necessary to maximise the commercial performance of the point of sale.
How is visual merchandising ROI measured?
Return on investment in visual merchandising is measured by combining quantitative and qualitative indicators. The most commonly used KPIs are: increase in sell-out by SKU and category before/after a visual-merchandising action, improvement in share of shelf and facing, reduction in stock-outs, evolution of average transaction value in intervention areas, conversion rate in the activation area and cost per point of sale visited. At Staff Global Group, we complement these data with photographic evidence, execution reports per visit and SKU-turnover analysis, making it possible to calculate the direct impact of each trade marketing and visual merchandising action on the client’s commercial results.
Looking to Improve Product Placement on the Shelf?
From managing the initial implementation to continuous replenishment, including POS-material installation and seasonal window dressing, we cover every touchpoint of in-store visual merchandising.
Shall we transform your retail presence together?
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