Trade Marketing Agency and Retail Services:
Your B2B Partner at the Point of Sale
Staff Global Group is your trade marketing agency and B2B retail services partner. Promoters, visual merchandising, retail outsourcing and much more, with coverage across Iberia.
// If you are a candidate, view all our vacancies on our careers portal
What is Trade Marketing?
Trade marketing is the discipline within B2B marketing that operates within the distribution channel to ensure that the product is available, visible and preferred over competitors at the point of sale. Unlike traditional marketing, which targets the end consumer, trade marketing works with distributors, wholesalers and retailers to optimise the supply chain before the shopper makes their purchasing decision.
The key difference compared to traditional marketing is that trade marketing does not target the consumer; it targets the retail channel. Its KPIs are not brand awareness, but sell-in and sell-out. At Staff Global Group, as a leading retail consultancy, we apply this discipline comprehensively: from strategy through to execution across the 17 autonomous communities and Portugal.
Its strategy is structured around the 4Ps of trade marketing:
Product
Ensure the right assortment, rotation and shelf presence for each type of point of sale.
Price
Define channel pricing policies that maximise sell-out without eroding the retailer’s margin.
Place (Distribution)
Ensure availability and territorial coverage across all relevant points of sale.
Promotion
Design activations, POS materials and visibility actions that accelerate the purchase decision at the ZMOT (Zero Moment of Truth).
Trade Marketing and Visual Merchandising Solutions for Your Brand
At Staff Global Group, we combine trade marketing, visual merchandising and retail outsourcing so your brand occupies the space it deserves at the point of sale. We are not a resource provider: we are your strategic retail consultant.
As a retail marketing agency, we design and implement solutions tailored to each retailer, store format and product category. From implementing a new shelf layout to an experiential activation in selective perfumery, we guarantee brand consistency, flawless execution and measurable results.
Our value proposition as a
retail agency
Our value proposition as a retail agency combines five differentiating capabilities: trade consulting, field execution, materials production, specialist staff management and real-time tracking technology through our Global App platform. Everything integrated, everything traceable, everything reported.
We operate across FMCG, drugstore and perfumery, consumer electronics, specialist retail, automotive, travel retail and impulse channels, with approved teams in the leading retailers across Spain and Portugal.
If you are looking for a retail agency that understands your category, knows your channel and executes to the standards required by major retailers, you are in the right place.
Proven experience in
Trade marketing and retail
Discover our 8 Retail Services solutions
Every action at the point of sale requires the right service. As specialist retail consultants, we have developed eight solutions to activate, raise the profile of and optimise your brand within the channel.
Point-of-Sale Activation
GPV, task forces, brand ambassadors and specialist promoters to boost your sales right where they happen.
Merchandising
Implementation, restocking, window dressing, POS displays, and shelf management in the mass-market, perfumery, electronics, and drugstore sectors.
Retail Design and Production
Retail interior design, ephemeral architecture, graphic design, and 360º production for stores, pop-ups, and commercial spaces.
Headhunting Retail
As a headhunting consultancy with over two decades of experience in the Iberian Peninsula, we identify, attract, and select executive and strategic talent that understands your business from day one.
Retail ETT
Personnel qualified in visual merchandising, stock replenishment, sales promotion, and field sales/merchandising (GPV).
Mystery Shopping
We evaluate your point of sale using professional mystery shoppers, assessing sales protocols, service, brand presence, and the customer experience.
Retail Training
In-person, online, and blended training programs for training and onboarding.
Point of Sale Audit
We inspect labeling, pricing, stock, layout, POS displays, window displays, and customer service. The fundamental basis of your retail strategy.
Sectors in Which We Provide Our
Commercial Outsourcing Services
Our teams have experience in the main sectors of mass-market retail and specialty retail. We adapt to the specific characteristics of each category and channel:
What Stage Are You At?
Our retail consultancy starts by understanding where your brand currently stands.
Product launch
I want my new product to reach the shelf with strength and visibility.
- Implementation and replenishment
- Point-of-sale promoters
- Retail design and production
- Promotional logistics
- Pop-Up Store
- Retail training
Product launch
I want my new product to reach the shelf with strength and visibility.
- Implementation and replenishment
- Point-of-sale promoters
- Retail design and production
- Promotional logistics
- Pop-Up Store
- Retail training
Shelf maintenance
My product is already on the market and I need to defend shelf space and sell-out.
- Replenishment and assortment control
- Visual merchandising
- Audit
- Mystery Shopping
- Retail ETT
- Global App
Shelf maintenance
My product is already on the market and I need to defend shelf space and sell-out.
- Replenishment and assortment control
- Visual merchandising
- Audit
- Mystery Shopping
- Retail ETT
- Global App
Audit and improvement
I want to know what is really happening at the point of sale.
- Audit
- Mystery Shopping
- Global App + Power BI
- Retail Training
- Headhunting Retail
Audit and improvement
I want to know what is really happening at the point of sale.
- Audit
- Mystery Shopping
- Global App + Power BI
- Retail Training
- Headhunting Retail
Why Choose Staff Global Group as Your Trade Marketing Agency?
In a market where many agencies offer resources, we deliver measurable results.
Responsiveness
Fast response to briefing changes or operational needs.
Proactivity
We identify improvement opportunities before problems arise.
Legal and Document Transparency
Complete document management (UCAGECI, DOKIFY and RDL 8/2019) with full security for your brand.
Iberian Coverage
Real deployment across Spain’s 17 autonomous communities and Portugal, maintaining the same quality standards.
Success Stories
in Trade Marketing and Visual Merchandising
Over 20 years of activating brands in the channel. Here are some examples of what it means to work with Staff Global Group at the point of sale.
Companies
That Trust Us
Leading brands in FMCG, perfumery, electronics and automotive trust Staff Global Group to manage their presence in the channel.
More than 20 years of experience, hundreds of activated brands and millions of point-of-sale interactions support our work.
We are the commercial outsourcing company with the most advanced technological ecosystem in Iberia
Iberia’s best commercial outsourcing team, multiplied by its own technology and AI
Behind each campaign there is an expert team that knows the sector, the channel and the operations. The technology we have developed does not replace it. We base our technological offer on 5 pillars where personified conversational AI through AURA manages the repetitive so that our specialists dedicate their time to what only people know how to do: understand the client, make decisions and guarantee results.
The 5 technological pillars:
01 · SELECTION
Specialized selection technicians, with AI that analyzes thousands of candidates while they choose the best
- Specialization by sector and channell: expert recruiters in retail, mass consumption, impulse channel, technology, luxury and other markets to select the most appropriate profile for each project.
- Own and intelligent ATS: automates and centralizes the entire selection process, from the publication of offers to the real-time monitoring of each candidate.
- AURA as first contact: 24/7 conversational attention that resolves doubts, qualifies skills and maintains the candidate’s interest throughout the process.
- Best prepared candidates: Professionals arrive at the interview more informed, motivated and aligned with the requirements of the position.
- More time to select better: Automation reduces administrative tasks so recruiters can focus on personal evaluation and final decision.
- Greater efficiency and quality: combination of AI and human experience to speed up hiring without giving up expert judgment.
- Technology at the service of talent: AI optimizes the process; The final decision is always made by selection specialists.
02 · TRAINING AND ONBOARDING
From the client's briefing to the team ready to sell: 72 hours
Knowledge comes from the team. AURA Formación structures it and publishes it on the LMS Campus in less than 72 hours. Afterwards, AURA becomes a permanent tutor: it accompanies the professional during onboarding, resolves their doubts at the point of sale and remains by their side throughout their working life. Coordinators supervise and guarantee the standard.
03 · GLOBAL CHAT APP
Global Chat App: the employee hub where the entire employment relationship and commercial operations coexist in a single place
- Everything in a single app: employee portal and integrated operations center, accessible from mobile.
- Complete labor management: calendar consultation, signing with geolocation, training, employment and PRL documentation, contracts, payroll, vacations and certificates with digital signature.
- Immediate support with AURA: real-time conversational assistance to resolve questions about protocols, arguments, PRL or any aspect of training, directly during the service.
- Frictionless data capture:conversational record of activations, brand visibility, competitor activity and incidents, without forms.
- Automatically structured information:The data collected is organized and fed into dynamic and intelligent dashboards in real time.
- Immediate visibility for the client: Monitoring of field activity without waiting for reports or manual consolidations.
- Better operational coordination: The coordination team can supervise, accompany and make decisions with updated information in real time.
- Less management, more value: Technology eliminates administrative tasks and makes it easier for coordinators and professionals to focus on execution and support.
04 · DATA ANALYSIS & REPORTING
A unique and advanced data analysis & reporting system
Staff Global Group has developed a market intelligence system with three connected layers.
01- The capture: the field teams report the data through Global Chat (The comprehensive management App, the employee hub where the entire employment relationship and commercial operations coexist). Data is collected conversationally, in real time, without additional forms or tools.
02- Processing: AURA Analyst structures, classifies and interprets this information along with operational, commercial or labor data.
03- Delivery: The client chooses how to view their dashboards: direct integration with Power BI or Microsoft Fabric for those who already work in those environments, or their own dynamic dashboards with conversational interaction that allow instant analysis.
The client is not receiving data. Receive market intelligence in real time
05 · CUSTOMER PORTAL
Client Portal: complete view of your campaign, your team and your operation, without asking anyone
- Full view in real time: access to all campaign, team and operation information from a single environment, without depending on emails, calls or reports.
- Data connected to operation: The portal displays the same information that Staff Global Group uses to manage the service, updated in real time.
- Monitoring of the selection process: consultation of the candidate pipeline directly from the ATS, with the updated status of each process.
- Equipment control in the field: visibility of active workers, their position, training status and validation of qualification before the start of service.
- Centralized document management: access to digitally signed contracts, CPDs and campaign documentation, with complete organization and traceability.
- Integrated financial management: consultation of budgets, invoices and financial documentation without depending on the email or the accounts team.
- Integration with BI: Export activity and campaign data to Power BI and Microsoft Fabric to work in the client’s common environments.
- More value of account equipment: By reducing requests for information, the team can focus on strategic advice, service optimization and results.
- Less complications, more efficiency: Proprietary technology that automates operational management so people focus on higher-value tasks.
Frequently Asked Questions
about Trade Marketing and Retail Services
What is trade marketing?
Trade marketing is the branch of B2B marketing that operates within the distribution channel to enhance a product’s availability, visibility, and turnover at the point of sale. Its goal is to influence the shopper’s purchasing decision through preparatory work with distributors and retailers, utilizing tools such as visual merchandising, point-of-sale promotions, assortment management, and sales team training.
What is the difference between trade marketing and visual merchandising?
Trade marketing is the overarching discipline encompassing all actions aimed at optimizing a product’s presence and turnover within the distribution channel. Visual merchandising is one of its tools; it focuses specifically on the visual presentation of the product in-store (including window displays, shelves, point-of-sale displays, and signage)to capture the shopper’s attention and facilitate the purchase. At Staff Global Group, we offer both disciplines in an integrated manner.
What does a trade marketing agency include?
A full-service retail agency like Staff Global Group offers: channel strategy; promoters and in-store activation teams; visual merchandising and production of POS materials; auditing and mystery shopping; sales team training; retail outsourcing (specialized staffing); headhunting for key positions; and tracking and reporting technology. Everything is managed comprehensively so the client does not have to coordinate multiple vendors.
How much does it cost to outsource visual merchandising?
The cost depends on variables such as the number of points of sale, visit frequency, implementation complexity, and the industry sector. At Staff Global Group, we work with models based on a monthly fee for coverage, a cost-per-visit rate, or one-off implementation projects. The best approach is to share your situation with us: we will analyze your distribution network and propose the most efficient model for your budget and objectives.
Do you want to improve your brand's presence
at the point of sale?
Tell us about your challenge, and we will propose the trade marketing solution best suited to your channel.
If you are a client, please complete this form.