▷ Promotional Logistics Company: In-Store Displays and POS Materials | SGG

Promotional Logistics Company:
Distribution of POS Displays and POS Materials

Storage, picking and packing, last-mile distribution, and reverse logistics of promotional material for retail campaigns.

picking and packing accuracy
98 %
Units
+ 500 Mil
Average delivery time to the point of sale
24 h

// If you are a candidate, view all our vacancies on our careers portal

Promotional Logistics Company:
Efficiency from Warehousing to Delivery

We do more than provide logistics services; we create end-to-end solutions to strengthen your promotional campaigns, from strategic warehousing to nationwide distribution to points of sale. Every stage is carried out with precision, ensuring the success of your initiatives.

We optimise space using advanced inventory control systems, providing strategic warehousing that maximises capacity and enables quick access to POS displays and materials whenever the campaign requires them.

We design efficient, scalable picking and packing processes, ensuring that your products and promotional materials are prepared quickly and ready for distribution to any point of sale across the country. We also manage reverse logistics effectively: we facilitate returns, collect displays at the end of the campaign and optimise the handling of unused materials or unsold products to ensure a smooth, traceable and sustainable operation.

Benefits of Our Promotional Logistics: Efficiency, Effectiveness, Support and Punctuality

We focus on your promotional needs to help you achieve your objectives. We execute effective promotional activities, support your campaigns with the right materials and ensure that all required deadlines are met. We make processes efficient through backward planning, goods receipt, handling, dispatch and order tracking.

Efficiency

We optimise every logistics process to remove friction and ensure that your POS displays and materials arrive in optimum condition. We measure the performance of each operation to continuously improve the promotional supply chain.

Effectiveness

We turn planning into tangible results: the right material, at the right point of sale, at precisely the right time. We coordinate all flows (goods receipt, handling, nationwide distribution and reverse logistics) within a single traceable process.

Support

We are your single point of contact throughout the entire promotional logistics operation. Our team resolves issues in real time and keeps you informed about the status of every order, display or POS item at all times.

Punctuality

Campaign dates cannot be moved. We use rigorous backward planning to ensure that every milestone (receipt, handling, dispatch and delivery) is completed within the agreed timeframe, leaving no room for logistics setbacks.

How we work:
Reverse planning, inventory control, handling, and reverse logistics.

Backward planning

Working back from your campaign activation date, we establish the key milestones for each stage: production, receipt, preparation and nationwide distribution. This ensures that all POS displays and materials reach the point of sale before the activity begins, without last-minute pressure.

Stock control

We manage your promotional material inventory using real-time tracking systems. You always know how many units are in storage, in transit and already active at each point of sale, with automatic alerts for any deviation.

Handling

Our picking and packing teams prepare, label, package and consolidate shipments in line with the quality standards required by each campaign. From kitting POS materials to assembling complex displays, we tailor handling to the specifications of each activity.

Reverse logistics

At the end of the campaign, we recover surplus POS displays and materials, temporary display units and unsold products. We sort and inventory them and manage their destination: refurbishment for a new campaign, storage or sustainable waste management, always with full traceability.

Promotional Logistics Services

We store your POS displays, POS materials and promotional products in optimised facilities with real-time inventory management. We maximise space and safeguard the integrity of the material until distribution.

At the conclusion of each campaign, we collect and manage the POP and POS materials through reverse logistics.

Strategic warehousing

We store your POS displays, POS materials and promotional products in optimised facilities with real-time inventory management. We maximise space and safeguard the integrity of the material until distribution.

At the conclusion of each campaign, we collect and manage the POP and POS materials through reverse logistics.

We prepare, label and consolidate shipments with precision and agility. We tailor our picking and packing processes to the requirements of each campaign, from small batches to high-volume operations.

Picking-packing

We prepare, label and consolidate shipments with precision and agility. We tailor our picking and packing processes to the requirements of each campaign, from small batches to high-volume operations.

We deliver your promotional materials to any point of sale across the country, with extensive coverage and full traceability for every delivery. We coordinate last-mile logistics to ensure your materials are present at the point of sale at exactly the right time.

Nationwide distribution

We deliver your promotional materials to any point of sale across the country, with extensive coverage and full traceability for every delivery. We coordinate last-mile logistics to ensure your materials are present at the point of sale at exactly the right time.

We monitor the inventory of active POS displays and materials at every point of sale. We identify stockouts, surpluses and replenishment needs to maintain the visual consistency of your campaign across all locations simultaneously.

POS material stock control

We monitor the inventory of active POS displays and materials at every point of sale. We identify stockouts, surpluses and replenishment needs to maintain the visual consistency of your campaign across all locations simultaneously.

When Do You Need Promotional Logistics?

Promotional logistics companies such as Staff Global Group are the strategic partner you need when the complexity of your campaign exceeds your in-house management capacity. These are the most common scenarios in which our service makes a difference:

Product launch

When you bring a new product to the point of sale, every day counts. We manage the nationwide distribution of POS displays and materials to ensure that the launch goes live simultaneously at every planned location, on time and with all materials in perfect condition.

Seasonal campaign

Christmas, summer, Black Friday, back to school… Seasonal campaigns generate demand peaks that require logistics flexibility. We adapt to the volume and deadlines of each season, scaling picking, packing and distribution resources to suit each activity.

Temporary displays

Installing in-store displays is a precision operation: the right material, at the right location, on the right date. We manage the entire chain, from warehousing to on-site assembly and subsequent collection at the end of the campaign.

Recovery of obsolete POS materials

When a campaign ends or materials become outdated, reverse logistics is essential. We collect obsolete POS materials from points of sale, inventory them and manage their destination efficiently and sustainably.

Redeployment of materials between points of sale New materials are not always necessary. Sometimes the solution is to redistribute existing materials between points of sale according to performance or campaign priorities. We manage collection, stock control and reshipment, optimising the total logistics cost.

Why Choose Staff Global Group
as Your Promotional Logistics Company?

Service synergies

Bring promotional activities and promotional logistics together through a single point of contact who meets all your needs. We coordinate POS material management, nationwide distribution, handling and reverse logistics through one team, eliminating friction between suppliers and increasing operational efficiency.

Complementary design and production services

Do you also need us to handle the design and production of your POS displays and materials? Our in-house creative team will take care of it, ensuring consistency between design, production and distribution within a single workflow.

Flexibility in response to demand fluctuations

Promotions generate demand peaks and are often affected by seasonality. We adapt to each scenario, accelerating or moderating the movement of products and POS materials in line with the campaign’s actual needs.

Updating materials at the point of sale

We update POS materials to reflect campaign changes, seasonal transitions or refreshed visuals. We ensure that every point of sale always presents the correct brand image, without delays or graphic inconsistencies between locations.

Real-time logistics monitoring

We provide full visibility across the promotional supply chain. We track every movement to optimise planning and anticipate any issue before it affects the campaign.

Guaranteed excellence, backed by Staff Global Group

We are part of a group specialising in trade marketing, visual merchandising and promotional logistics services, with years of experience and a team dedicated exclusively to making your campaigns work at the point of sale.

Frequently Asked Questions
about Promotional Logistics

How much does nationwide distribution of POS materials cost?

The cost of nationwide distribution for POS materials depends on several factors: the number of points of sale to be covered, the volume and physical characteristics of the materials (weight, size and fragility), the geographical area and the required delivery times. At Staff Global Group, we prepare budgets tailored to each campaign, combining warehousing, picking, packing and distribution costs into one comprehensive proposal. The most efficient approach is to contact us with the details of your activity so that we can provide a price aligned with your actual needs.

Our reverse logistics management begins by planning collection at the end of the campaign. We coordinate the removal of POS displays and materials from each point of sale, transport them to our warehousing facilities, conduct a detailed inventory of everything recovered and assess the condition of each item. We then manage the material’s destination: refurbishment for a future campaign, temporary storage, return to the client or sustainable waste management. The entire process is documented and traceable in real time.

Would you like to learn more about our promotional logistics service?

If you are a client, complete this form and we will contact you to discuss your promotional logistics project. If you are a candidate, visit our job portal to view all our current vacancies.

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