Shared Networks:
Reach where you need to be, without needing a 100% dedicated network.
Access an operational network of sales reps, field sales managers, merchandisers and shelf stockers with the coverage and frequency your business needs. From generating new business opportunities to ensuring your product is available and correctly implemented at the point of sale.
We share the network. We strengthen your goals.
// If you are a candidate, view all our vacancies on our careers portal
Need to go further, but do not need a dedicated structure?
Not every business opportunity justifies a person dedicated 100%.
PueYou may need to visit certain clients once a month. Restock products weekly in a selection of stores. Cover provinces your team does not reach. Develop the long tail. Or temporarily reinforce your structure during a launch.
The need exists. What does not always make sense is creating a fixed structure to cover it.
Uncovered territories
Your current network cannot profitably reach certain geographic areas.
Clients and long tail
You need to serve clients with potential, but whose individual volume does not justify a dedicated structure.
Periodic presence
You need sales visits, field sales management, merchandising or replenishment at a set frequency, but not a full-time resource.
Launches and seasonality
You need to temporarily increase coverage or frequency without permanently expanding your structure.
Not every business opportunity justifies a person dedicated 100%.
PueYou may need to visit certain clients once a month. Restock products weekly in a selection of stores. Cover provinces your team does not reach. Develop the long tail. Or temporarily reinforce your structure during a launch.
The need exists. What does not always make sense is creating a fixed structure to cover it.
Tu red llega hasta aquí. We help you go further.
A Shared Network doesn’t have to replace your current structure. It can complement it wherever maintaining dedicated resources is no longer efficient.
Greater geographical coverage
Expand your presence into provinces, regions or markets where you currently have no coverage.
More customers
Reach segments and long-tail customers that are currently outside your team’s routes.
Greater frequency
Increase visits wherever you need greater sales or execution intensity.
More capacity when you need it
Strengthen campaigns, launches, promotions or seasonal periods without overstaffing your permanent structure.
You don’t need to change your entire network to go further.
You just need to fill the gap.
When does a Shared Network make sense?
I want to expand coverage
I have a sales network, but there are territories it doesn’t reach.
I want to cover the Long Tail
I need a regular presence at specific customers or POS.
I need visits, not a full-time person
My current resources are focused on the highest-volume customers.
I want to test a market
I want to validate a territory, channel or category before investing in a dedicated structure.
I have a product launch
I need to temporarily increase coverage or visit frequency.
I need to improve execution
I have distribution, but I need to ensure availability, visibility and execution at the POS.
The right structure
for every need.
The optimal model isn’t always the same. It depends on volume, frequency, complexity and the strategic importance of each market.
Your business determines the model. Not the other way around.
Dedicated Network
Resources 100% dedicated to your brand.
Ideal when volume, frequency or complexity justify an exclusive structure.
- 100% brand
- 100% dedication
- Maximum specialisation
Dedicated Network
Resources 100% dedicated to your brand.
Ideal when volume, frequency or complexity justify an exclusive structure.
- 100% brand
- 100% dedication
- Maximum specialisation
Shared Network
Access an existing infrastructure by sharing capacity with other compatible brands.
Ideal when you need professional coverage without full dedication.
- Flexible coverage
- Optimised cost
- Scalability
Shared Network
Access an existing infrastructure by sharing capacity with other compatible brands.
Ideal when you need professional coverage without full dedication.
- Flexible coverage
- Optimised cost
- Scalability
Hybrid Network
Combine a dedicated structure in strategic areas with a Shared Network to expand coverage.
Ideal for organisations that already have a sales or retail structure and want to extend it efficiently.
- Dedicated core
- Shared long tail
- Maximum coverage
Hybrid Network
Combine a dedicated structure in strategic areas with a Shared Network to expand coverage.
Ideal for organisations that already have a sales or retail structure and want to extend it efficiently.
- Dedicated core
- Shared long tail
- Maximum coverage
A professional network you share. Coverage designed for you.
Staff Global Group brings together the needs of different compatible brands within the same field infrastructure.
We plan territories, routes, frequencies, profiles and tasks so that each brand gets the coverage it really needs, without having to take on the full cost of a dedicated structure.
Scale turns individual needs into a complete network.
Staff Global Group
Adds › Plans › Optimises › Manages › Measures
100% operational network
Each brand gets:
Coverage + Frequency + Task + Reporting
Why choose Staff Global Group for your Shared Network?
A Shared Network only works when it has scale behind it.
The value of a Shared Network is not simply about sharing resources, but about having an infrastructure that is large, professional and technologically advanced enough to turn multiple individual needs into a coordinated and measurable operation.
Extensive reach
Capacity to execute activities across multiple territories and points of sale.
Specialised network
Sales representatives, GPVs, merchandisers and stock replenishment specialists, selected according to the task, channel and category.
Planning and optimisation
Frequency, territory and route planning designed to maximise the efficiency of every visit.
Flexibility
Ability to adapt coverage and frequency as needs evolve.
End-to-end management
Staff Global Group manages recruitment, training, coordination, execution and monitoring.
Technology and data
Every field interaction can be turned into actionable insights to improve decision-making.
From generating a sale to ensuring the product is on the shelf.
Point-of-sale advertising can take multiple forms depending on the communication objective, channel and space available in-store. As a specialised visual merchandising company, we design and produce each format with a focus on impact, functionality and logistical efficiency.
Shared Sales
Network
Network
For brands that need to grow their business without having a dedicated sales structure across all their markets, territories or channels.
Possible tasks:
- Prospecting
- Prospecting
- Sales visits
- Sales visits
- Negotiation
- Product presentation
- Distribution growth
- New channel development
- Customer reactivation
Shared GPV
Network
Network
For brands that need to manage and develop their point-of-sale presence at a defined frequency.
Possible tasks:
- Negotiation
- Distribution control
- Facing
- Promotion monitoring
- Secondary displays
- Price monitoring
- Competitor monitoring
- Stock
- Auditing
- Reporting
Shared Merchandising and Replenishment Network
To ensure that what has been commercially agreed is correctly executed in-store.
Possible tasks:
Implementation
Replenishment
Out-of-stock monitoring
Planograms
PLV
Facing
Stock
Auditing
Photographs
Execution control
Methodology: From your coverage needs to results in the field.
We analyse
Objectives, customers, POS, territories, frequencies and current structure.
We design
We define the network model, sizing, profiles, routes, frequency and tasks.
We activate
We recruit, train and deploy the necessary resources.
We execute
The network carries out the defined tasks at each customer or point of sale.
We measure and optimise
We analyse activity, execution and KPIs to continuously improve coverage and productivity.
Sales Force
FAQ
What is a Shared Sales Network?
A shared sales network is a shared network service that gives a brand access to sales representatives, GPVs, merchandisers or stock replenishment specialists without having to hire a 100% dedicated structure. Staff Global Group brings together the needs of several compatible brands within the same field infrastructure, allocating territories, routes and frequencies so that each brand gets the sales coverage it really needs, with the same level of planning, management and reporting as a dedicated network.
What is the difference between a Shared Network and a Dedicated Network?
A dedicated network allocates 100% of its resources to a single brand, which makes sense when the volume, frequency or complexity of the business justifies it. A shared network, on the other hand, provides access to an existing infrastructure by sharing capacity with other compatible brands, making it more efficient when professional coverage is needed in territories, customers or at frequencies that do not justify full dedication. Many brands combine both models in a hybrid network: dedicated in their core business and shared to expand coverage across the long tail.
Can I use a Shared Network if I already have my own sales team?
Yes. A shared network does not have to replace your current sales structure: it can complement it precisely in those territories, customers or frequencies where maintaining dedicated resources is no longer cost-effective. It is common to combine an in-house team for key accounts and strategic areas with a shared sales network to cover the long tail, provinces where the brand has no presence, or provide additional support for launches and seasonal campaigns.
What functions can a Shared Network perform?
A shared network can carry out virtually any sales or retail task: from prospecting, new customer acquisition, sales visits and order generation to point-of-sale management (negotiation, distribution control, facing, price and promotion monitoring), as well as merchandising and replenishment (implementation, out-of-stock monitoring, planograms, POS materials and execution audits). The scope is defined according to each brand’s sales and retail objectives.
Can the same network perform sales, GPV and merchandising functions?
Yes. Staff Global Group designs shared sales networks capable of combining different tasks — sales, GPV, merchandising or replenishment — within the same visit or territory, provided the professional profile and route planning allow it. This optimises visit frequency at each point of sale and reduces operating costs compared with deploying separate teams for each function.
How are conflicts between brands avoided within a Shared Network?
Territory, route, frequency and task planning is designed to ensure that brands sharing the same sales network are compatible with one another: no direct competitors, with calendars and objectives that do not conflict, and with independent reporting for each customer through Global App. Each brand receives its own coverage, frequency, tasks and results, with no cross-visibility of data between customers.
Can I start with a Shared Network and evolve towards a Dedicated Network?
Yes. One of the most common uses of a shared network service is to test a territory, channel or category with a shared network before investing in a dedicated structure and, once the volume and commercial potential have been validated, transition to an exclusive team. Staff Global Group supports this transition without disrupting coverage or operational reporting.
How is the work carried out during each visit measured?
Every network visit — whether sales, GPV, merchandising or replenishment — is recorded through Global App, our proprietary technology integrated with Power BI, in compliance with RDL 8/2019. The system collects data such as coverage, actual visit frequency, tasks performed, incidents, point-of-sale execution photographs and sales KPIs, providing daily visibility into the performance of the shared network.
In which territories can Staff Global Group operate?
Staff Global Group operates throughout the Iberian Peninsula: all 17 autonomous communities of Spain, Portugal and Andorra. This extensive coverage enables us to build viable shared sales networks even in territories with low individual volume by combining the needs of several brands within the same field infrastructure.
Tell us where you need to go.
You may not need more structure. You may simply need more coverage.
We analyse your current situation and design the most efficient combination of dedicated, shared or hybrid networks to achieve your objectives.
If you are a client, please complete this form.