GPV Company: Point-of-Sale Managers to Maximise Your Channel Presence
We outsource equipment Point of Sale Managers (GPV) that guarantee compliance with your strategy Sell-Out, visit by visit, in all the channels and geographies of the Iberian Peninsula.
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Optimise your point-of-sale
presence with our GPVs
Staff Global Group’s Point-of-Sale Managers are professionals specifically focused on maximising your company’s efficiency in the channel. We coordinate, supervise and optimise point-of-sale management, ensuring your products are presented in the most attractive and effective way.
We develop GPV teams that act as an extension of your brand in the field, serving as your company’s voice in the channel and providing real-time visibility into what is happening across distribution.
A true extension of your brand
Your GPVs act as your company's voice in the field, communicating brand values and objectives on every sales visit.
Real-time data
Continuous information on your products: distribution, facings, out-of-stocks and compliance with commercial agreements.
Focus on your Core Business
You outsource point-of-sale management and free up internal resources to focus on what truly drives your business.
At Staff Global Group, we have built something no other commercial outsourcing company in Iberia has: a fully proprietary technology and AI ecosystem designed to help our people do more, better and faster. We do not automate people; we enhance their judgement, capabilities and impact. Recruitment, training, daily operations, data intelligence and client relationships work as one connected system, in real time and without friction.
Specialisation by channel and sector
Each vertical has its own language. Specialised by product category, our teams master demonstration, sales argumentation and closing techniques across FMCG and food, tourism and travel, cosmetics and health, automotive and mobility, pet food, pharma, electronics, technology, telecommunications, toys and children’s entertainment, construction and real estate, financial services, retail and mass distribution.
Technology and AI developed by us
AURA (conversational bot), our own ATS, LMS Campus, Global Chat and Client Portal. Tools we do not buy or integrate from outside: we build, control and evolve them ourselves. No dependencies. No limits.
Everything connected in a single system
Each process feeds the next. Field data reaches the client’s dashboard without spreadsheets or update emails. A single source of truth, always up to date, for every level of the organisation.
Operations across Iberia, the same standard
Spain and Portugal, with specialised local teams and the same level of excellence in every territory. Scale without losing quality.
A single source of truth for the client, with no friction or loss of context between tools.
Comprehensive coverage throughout Iberia
Presence and operational capacity in Spain and Portugal, with specialized teams and the same quality of service in each territory.
What does a Point-of-Sale Manager (GPV)
do and why is the role key to your brand?
A point-of-sale manager is the professional who turns Trade Marketing strategy into real in-store execution. Their main responsibilities are:
Sales visits
Planned visit routes to ensure the required coverage and frequency in each channel: hypermarkets, supermarkets, specialist stores and hard discount.
Sales visits
Planned visit routes to ensure the required coverage and frequency in each channel: hypermarkets, supermarkets, specialist stores and hard discount.
Shelf control
Monitoring facings, shelf position, product presence and compliance with the planograms agreed with each retailer.
Shelf control
Monitoring facings, shelf position, product presence and compliance with the planograms agreed with each retailer.
Negotiation with store managers
Managing relationships with section or store managers to secure better positioning, extra space and execution of commercial agreements.
Negotiation with store managers
Managing relationships with section or store managers to secure better positioning, extra space and execution of commercial agreements.
POS material implementation
Placement and maintenance of point-of-sale advertising materials: end caps, stoppers, displays and any other promotional material.
POS material implementation
Placement and maintenance of point-of-sale advertising materials: end caps, stoppers, displays and any other promotional material.
Reporting
Structured data collection on every visit: photos, incidents, distribution and sell-out KPIs, feeding the Trade team’s dashboards.
Reporting
Structured data collection on every visit: photos, incidents, distribution and sell-out KPIs, feeding the Trade team’s dashboards.
Gain visibility at the
point of sale with our GPVs
We turn every point of sale into an opportunity for success with our GPVs. We increase visibility and optimise the execution of your point-of-sale marketing strategies, providing real-time data on your products’ market situation.
We improve product distribution and availability, monitor competitors, increase sales and maintain strong relationships with distributors and retailers.
We bring efficiency to your process, allowing you to focus on your Core Business. Our specialist expertise includes:
Continuous training, Monitoring and supervision, Route planning and optimisation and Collection, tabulation and analysis of valuable information
Want to optimise your Point-of-Sale management?
Our Point-of-Sale Managers (GPV) are specially trained professionals who coordinate, supervise and optimise the management of your points of sale, ensuring your products or services are presented in the most attractive and effective way.
Why choose Staff Global Group
as your GPV company?
Channel specialisation
We understand the reality of the point of sale, what actions can be carried out and which are most effective for adapting brand strategy to each channel's priorities, making the difference in building brand awareness.
Territorial reach
Thanks to our Iberian coverage and decentralised network of offices and warehouses, we can scale projects of any geographical scope.
Complementary solutions
You may need to complement your strategy with activities requiring additional services such as material design and production, promotional logistics, implementation and replenishment. You can bring all your needs together with a single point of contact.
Applied Technology · BI & AI
Our Business Intelligence and AI solutions are based on tangible metrics and quantitative and qualitative data, giving you a precise and continuous view of the effectiveness of your point-of-sale strategies.
Our Outsourced GPV Service:
Management, Control and Results
From profile selection to executive reporting, we manage the service end to end so you only have to review the results. The service covers GPV recruitment with retail profiles, product training, route planning, incident management and real-time reporting.
Selection and Training of Category-Specialist GPVs
Profiles with proven experience in FMCG, cosmetics, technology, pet care and other categories. Specific training on the client’s product before each launch ensures the GPV understands and recommends the brand correctly from day one.
Selection and Training of Category-Specialist GPVs
Profiles with proven experience in FMCG, cosmetics, technology, pet care and other categories. Specific training on the client’s product before each launch ensures the GPV understands and recommends the brand correctly from day one.
Route Planning and Point-of-Sale Coverage
Route optimisation to maximise visits and guarantee coverage across all channels: hypermarkets, supermarkets, specialist channels and hard discount. Fast onboarding of new POS locations or route redistribution when the client’s distribution network changes.
Route Planning and Point-of-Sale Coverage
Route optimisation to maximise visits and guarantee coverage across all channels: hypermarkets, supermarkets, specialist channels and hard discount. Fast onboarding of new POS locations or route redistribution when the client’s distribution network changes.
KPI Monitoring and Executive Reporting for the Trade Team
Dashboards with numerical and weighted distribution data, share of shelf, out-of-stocks and non-compliance with commercial agreements. Reporting frequency can be adapted to client needs: daily, weekly or monthly.
KPI Monitoring and Executive Reporting for the Trade Team
Dashboards with numerical and weighted distribution data, share of shelf, out-of-stocks and non-compliance with commercial agreements. Reporting frequency can be adapted to client needs: daily, weekly or monthly.
Related services
Complement your sales strategy with the other commercial outsourcing services offered by Staff Global Group:
Commercial Networks
Specialists in outsourcing and management of external commercial networks: from structure design to channel executionwith proven methodology.
Channel Training
We design commercial training and sales training programs with proven methodologies, content adapted to your sector and measurable results from the first session.
Frequently Asked Questions
about Point-of-Sale Managers
When is it advisable to hire a point-of-sale manager?
It is advisable when your brand needs to systematically improve channel execution: during product launches, highly competitive periods, distribution issues or to ensure compliance with commercial agreements with retailers.
How does a GPV help improve point-of-sale sales?
They act on the most direct sell-out factors Ensuring product availability, optimising facing and shelf position, negotiating preferential locations with store managers, implementing POS materials and identifying improvement opportunities in real time. All of this translates directly into greater visibility and sales.
In which sectors is hiring a GPV company most useful?
GPV services deliver the greatest value in highly competitive FMCG shelf categories: food and beverages, cosmetics and perfumery, technology, pet care and automotive. In general, any brand distributed through supermarkets, hypermarkets or specialist channels benefits from a dedicated GPV team.
What is the difference between an in-house GPV and an outsourced GPV?
An in-house GPV requires a fixed investment in structure, with less flexibility to adjust the team to peaks in activity. An GPV externalizado con Staff Global Group te permite dimensionar el servicio según la cobertura y frecuencia que necesites en cada momento, con toda la infraestructura de supervisión y tecnología ya disponible.
How do you adapt to route changes or new point-of-sale openings?
Our route-planning tool allows new POS locations to be added or routes redistributed quickly. Any change in the client’s distribution network is reflected in GPV routes within the agreed timeframe, without interruptions in coverage.
What reports do I receive and how often?
Data from each visit is collected in real time through our reporting app. The Trade team has access to dashboards with numerical and weighted distribution, share of shelf, out-of-stocks and non-compliance. Executive reporting frequency is tailored to your needs: daily, weekly or monthly.
Can you manage GPV services for one-off product launches?
Yes. We offer both ongoing services and short-term projects for launches or seasonal campaigns. In these cases, the team receives intensive prior training on the product and launch strategy and is activated as quickly as the project requires.
Request More Information about Our Point-of-Sale Managers
Every brand has a different point-of-sale reality. Share your objectives with us and together we will analyse how an outsourced GPV team can maximise your presence in the channel.