Tailored Sales Training for High-Performance Teams
We design commercial training and sales training programs with proven methodologies, content adapted to your sector and measurable results from the first session.
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Want to train your Sales Force?
Discover our training model
01 ·Our Model
Our Model: We have reinvented how sales teams are trained
We do not simply implement an LMS. We build a complete training value chain: from the client briefing to a certified, operational employee, with proprietary technology, specialist trainers and AURA as an AI tutor at every step.
02 · The 3 blocks of the system
A three-stage system that turns knowledge into performance
- 01 Content generation — Client materials are transformed into structured academic scripts using AI.
- 02 Material production — Slides, video, audio and documents automatically adapted to each profile.
- 03 LMS Campus + AURA — Employees access their personalised learning path with an AI tutor available 24/7.
Three stages, one goal: teams ready to perform from day one.
03 · Onboarding and Enablement
From briefing to a team ready to operate in under 72 hours
We activate onboarding as soon as the team has been selected and roles defined. The methodology combines:
- Top-tier specialist trainers
- Our own Online Campus with role-based learning paths
- Measurable, traceable content accessible from any device
04 · Role-based content logic
Each role receives exactly the training it needs, no more and no less
Each course combines up to four layers, selecting only those that apply to each position
- Layer 01 — SGG culture, values and tools
- Layer 02 — Legal framework, occupational health and safety, and compliance
- Layer 03 — Operations and role-specific skills
- Layer 04 — Client product, protocol and sales pitch
05 · Online LMS Campus
Our own digital campus where each employee learns at their own pace and according to their role
Everything is hosted in our LMS and accessible from any device:
- Personalised learning paths by profile and project
- Client materials in multimedia format
- Integrated assessments by module
- Real-time monitoring dashboard for coordinators and clients
06 · Advanced Learning Resources
We learn better when the format adapts to how we retain information
The Campus includes resources designed to maximise retention:
- Mind maps — Visual summaries of key concepts
- Flash cards — Quick review of sales pitches and product knowledge
- Podcast — Downloadable audio content for learning on the go
- AI avatar videos — Visual explanations generated with artificial intelligence
07 · Complementary In-Person and Online Training
In person when needed, online always available
- Live webinars — Group sessions to reinforce critical content
- In-person sessions — Roleplay and practical exercises when required by the role
- Phased training — Pre-joining + reinforcement during the first few weeks
- Internal certification — No employee starts work without passing the suitability assessment
08 · AURA, the AI tutor
AURA always in your pocket: tutor, guide and project memory 24/7
AURA supports employees at every stage:
- During the course — Answers questions in natural language within the LMS
- During progression — Monitors progress and recommends personalised reviews
- Post-training — Available 24/7/365 via Global Chat, with no schedules or waiting times
09 · KPIs / Results
Training that is measurable, traceable and accelerates results from day one
- 100% course completion thanks to the multimedia format
- −40% training time compared with traditional methods
- 70% knowledge retention with complementary resources
- 100% traceability: progress, assessments and results for each employee
- 72h máximo para completar la formación inicial de cualquier nuevo incorporado
Why Does Tailored Sales Training Improve
Your Sales Force Results?
Investing in sales training is not a cost: it is a growth lever with demonstrable returns. Teams that receive structured sales training tailored to their reality achieve tangible results in three key areas:
Reduced ramp-up time
A newly hired sales professional reaches full productivity faster when supported by a solid sales onboarding programme. With our sales training, this period can be reduced by up to 40%.
Higher conversion rate
Teams trained in closing techniques and objection handling convert more opportunities into actual sales.
Higher average transaction value
Training in value propositions and consultative selling helps position the product more effectively, reduce average discounting and increase the value of each closed deal.
Tailored training
to strengthen your sales channel
No two sales channels are the same. That is why we do not work with standard programmes. Our team of consultants analyses your channel, distribution network and sales objectives in depth to design a training plan that fits your operational reality.
Whether you have an in-house team, an outsourced network or a hybrid structure, we develop the training your channel needs to sell more and sell better, and to become an active advocate for your brand.
Tailored training to strengthen your sales channel
No two sales channels are the same. That is why we do not work with standard programmes. Our team of consultants analyses your channel, distribution network and sales objectives in depth to design a training plan that fits your operational reality.
Whether you have an in-house team, an outsourced network or a hybrid structure, we develop the training your channel needs to sell more and sell better, and to become an active advocate for your brand.
Create impact in your channel
with tailored sales training
Three training formats designed to adapt to your structure and maximise impact at every customer touchpoint:
Mobile in-person training
Specialist teams travel to the different locations in your distribution network to train sales professionals in situ, within their real working environment.
Mobile in-person training
Specialist teams travel to the different locations in your distribution network to train sales professionals in situ, within their real working environment.
Classroom training
In-person group sessions for a larger number of attendees. Ideal for product launches, sales pitch updates or internal certification programmes.
Classroom training
In-person group sessions for a larger number of attendees. Ideal for product launches, sales pitch updates or internal certification programmes.
Our own online campus
A digital platform that enables scalable channel training, optimising time, resources and budget without compromising content quality.
Our own online campus
A digital platform that enables scalable channel training, optimising time, resources and budget without compromising content quality.
In addition, all our programmes include:
Design of training plans and learning journeys adapted to each profile.
Sales trainers specialised by channel and industry.
Monitoring of satisfaction levels and feedback from the trained team
Analysis of results and real impact on the channel
Benefits of choosing us as your sales force training partner
Boost your sales
Better-trained teams convert more, negotiate better and generate higher satisfaction among end customers. Sales training is the investment with the most direct return in any sales organisation.
Channel-specific expertise
We understand the differences between modern trade, specialised channels, direct sales and indirect distribution. We adapt the content, approach and trainers to each channel type and business model.
Save time and resources
Outsourcing sales training allows you to focus on your business while a specialist team takes care of developing your salespeople with proven methodology, experience and judgement.
Global reach with local understanding
We operate across multiple regions with a deep understanding of each market’s local dynamics. We adapt to the cultural and commercial characteristics of markets such as Spain and Portugal, ensuring consistency and effectiveness in every territory.
Our Sales Training Programmes:
Tailored to Your Team and Industry
Our sales training offering covers every development need of a sales team, from selling at the point of contact through to team leadership. Each sales training programme is designed according to the profile, industry and sales cycle of your organisation.
Sales Techniques and Closing Methodologies
We train your team in the most effective sales methodologies on the market: consultative selling, SPIN Selling, MEDDIC and other techniques adapted to your business sales cycle, whether you operate in B2B with long cycles or B2C with fast purchase decisions. The focus is always on practical application: objection handling, closing techniques and building trust in every sales interaction.
Sales Techniques and Closing Methodologies
We train your team in the most effective sales methodologies on the market: consultative selling, SPIN Selling, MEDDIC and other techniques adapted to your business sales cycle, whether you operate in B2B with long cycles or B2C with fast purchase decisions. The focus is always on practical application: objection handling, closing techniques and building trust in every sales interaction.
Product Training and Sales Pitch
A sales professional who knows the portfolio inside out sells with greater confidence and persuasiveness. We design intensive programmes so your team understands each product or service in depth and can translate its technical features into tangible, relevant benefits for each type of customer.
Product Training and Sales Pitch
A sales professional who knows the portfolio inside out sells with greater confidence and persuasiveness. We design intensive programmes so your team understands each product or service in depth and can translate its technical features into tangible, relevant benefits for each type of customer.
Point-of-Sale Management and Trade Negotiation
For point-of-sale managers and channel sales professionals who need to operate confidently in retail and distribution environments. Practical training in negotiation techniques with store managers, shelf management, point-of-sale activations and maximising brand visibility in every outlet.
Point-of-Sale Management and Trade Negotiation
For point-of-sale managers and channel sales professionals who need to operate confidently in retail and distribution environments. Practical training in negotiation techniques with store managers, shelf management, point-of-sale activations and maximising brand visibility in every outlet.
Sales Leadership and Sales Team Management
Designed for middle managers, area managers and sales leaders. We develop sales coaching skills, team KPI management, sales team motivation and the leadership levers that make the difference between a team that meets its targets and one that exceeds them.
Sales Leadership and Sales Team Management
Designed for middle managers, area managers and sales leaders. We develop sales coaching skills, team KPI management, sales team motivation and the leadership levers that make the difference between a team that meets its targets and one that exceeds them.
Other commercial outsourcing
solutions we offer
Complement your sales strategy with the other commercial outsourcing services offered by Staff Global Group:
Point of Sale Manager
We outsource equipment Point of Sale Managers (GPV) that guarantee compliance with your strategy Sell-Out, visit by visit, in all the channels and geographies of the Iberian Peninsula.
Commercial Networks
Specialists in outsourcing and management of external commercial networks: from structure design to channel executionwith proven methodology.
Frequently asked questions
about sales force training
How does sales force training help improve results?
Structured sales training improves conversion rates, reduces the time it takes a new sales professional to reach full productivity and increases the average value of each transaction. When the team knows the product, masters sales techniques and knows how to handle objections, results improve consistently and measurably.
What sales training formats does Staff Global Group offer?
We offer mobile in-person training, Classroom group training and training through our online campus platform. The three formats can be combined according to each client’s needs and the geographic distribution of their team.
How long does a sales training programme last?
The duration varies depending on the scope of the programme, the profiles to be trained and the objectives set. We design everything from one-off refresher sessions to multi-month learning journeys with ongoing follow-up.
Can sales training be tailored to my industry?
Yes. All our programmes are tailored. We adapt the content, examples, sales pitch and methodology to each company’s industry, customer type and sales channel. We do not use standard training or off-the-shelf courses.
How is the impact of sales training on sales measured?
We establish performance indicators from the start of the programme: conversion rate, average transaction value, ramp-up time, satisfaction level of the trained team and channel response. At the end of each training phase, we provide a results analysis that makes it possible to assess the actual return on investment.
Do you offer training for both in-house teams and outsourced networks?
Yes. We work with in-house sales teams, external distribution networks and hybrid structures. Our experience in commercial outsourcing enables us to understand the dynamics of each type of organisation and adapt the training to its operational reality.
How long does a standard sales training programme last?
There is no single standard, as each programme is designed according to the client’s objectives. As a reference, initial training programmes usually last between 4 and 12 weeks, while continuous development plans are structured in quarterly or annual cycles.
Can you deliver in-person training in different locations?
Yes. We have mobile teams that travel to different points in the client’s distribution network, both in Spain and Portugal. Our operational capacity allows us to cover multiple locations simultaneously or sequentially.
How do you measure the real impact of training on sales?
We combine quantitative metrics (sales growth, conversion, average transaction value) with qualitative indicators such as team feedback and participant ratings. Monitoring is continuous throughout the programme and is consolidated in a results report at the end of each phase, with recommendations for subsequent training initiatives.
Do you need to optimise
sales training?
Tell us about your project and we’ll suggest the most suitable sales training solution for your brand, sector and channel.