DIAGEO // Sales Briefing - Staff Global Group

DIAGEO // Sales Briefing

Every year we organise the Diageo Sales Briefing in Spain, a meeting at which the company’s commercial objectives and strategies for the whole year are established. The novelty came when, instead of doing a Sales Briefing in each country, all the Southern European countries (Spain, Portugal, Italy and Greece) started to get together to do a Southern Europe meeting.

We were in charge of managing and organising the 4 days of the meeting: transfers, activities, dinners, parties… An experience in which the spirit of the south and the attitude we shared were the protagonists.