UNILEVER FOODS SOLUTIONS // Gastronomic roadshow with Knorr Professional in Granada, Cuenca, Castellón, and Burgos - Staff Global Group

UNILEVER FOODS SOLUTIONS // Gastronomic roadshow with Knorr Professional in Granada, Cuenca, Castellón, and Burgos

To strengthen its connection with the hospitality sector, Knorr Professional entrusted Staff Global Group with the design and execution of a gastronomic roadshow in Granada, Cuenca, Castellón, and Burgos. This training initiative was created to bring the brand closer to local chefs through its products, techniques, and shared experiences.

Our service included the comprehensive production of the event: design, set-up, coordination of suppliers and materials, ensuring brand consistency in every detail. The small group meetings encouraged authentic exchanges between professionals, with locally sourced ingredients as the conceptual and gastronomic focus.

The result was a specialist-to-specialist food brand activation, where rice became the common thread of an educational, authentic, and memorable experience.