TICKETMASTER // Experiential stand at the Vive Latino Zaragoza Festival 2025 - Staff Global Group

TICKETMASTER // Experiential stand at the Vive Latino Zaragoza Festival 2025

At the Vive Latino Zaragoza 2025 Festival, Ticketmaster Spain entrusted Staff Global Group with a brand activation at the festival that went beyond visibility.

The challenge:
To design a 360º experiential stand that would turn the space into a meeting point for attendees.

Our Experiential division developed a concept that combined ephemeral space design with participatory experiences: a creative makeup corner, temporary tattoos, and a photocall to immortalize memories.
The project came to life thanks to a specialized team of hostesses, hosts, and makeup artists, coordinated with on-site supervision to ensure that every detail ran smoothly and energetically.

The result:
A stand that transformed the brand’s presence into a shared experience, strengthening the bond between Ticketmaster and the festival audience.