GROHE // Grohe Blue Pure Activation - Staff Global Group

GROHE // Grohe Blue Pure Activation

GROHE was looking to reinforce its visibility in physical Leroy Merlin shops, ensuring a prominent and coherent brand presence in strategic points of the national territory.

We designed and implemented a comprehensive retail activation campaign, covering the entire process:
– Design and production of customised displays for the Leroy Merlin environment.
– Logistics management and assembly at 10 key points of sale.
– Coordination of teams in the field to guarantee a homogeneous execution aligned with the brand values.

The campaign boosted in-store visibility and reinforced its positioning against competitors.