CORREOS // Citypaq - Staff Global Group

CORREOS // Citypaq

With Correus Citypaq the packages arrive at the speed of light at any point in the Universe. It’s an experience from another galaxy… That’s why, taking advantage of the 4th of May – Star Wars Day – and Correus’ sponsorship of this franchise, we decided to turn Callao into another planet. We designed a Street marketing action divided into 3 zones:

– A central arena where you could fight like a real Jedi thanks to AR technology.
– A cosplay area where participants could dress up as different characters from the saga.
– A public area where passers-by could attend exhibition battles with laser sabres.
– A gift area where, thanks to Citypaq, participants could receive even more surprises