SERVICES
Let's talk!
// Outsourcing Comercial
/ Sales Force
Point Of Sale Manager (POS)
Sales Networks
Channel training
/ Sales promoters
// Experiencial
/ Brand Activation
/ Sampling & Tastings
/ Promotional marketing
/ Street Marketing
/ Road Show
/ Space design
/ Events
// Retail Services
/ Point-Of-Sale Activation
Point-Of-Sale promoters
Pop-Up Store
/ Merchandising
Promotional logistics
Implementation and replenishment
Visual
/ Retail design & production
/ Headhunting Retail
/ Retail ETT
/ Mystery Shopping
/ Retail Training
/ Retail audit
RBI // Launch Popeyes Italy
We accompanied Popeyes in its arrival in Italy with the opening of its first restaurant in Milan, marking the beginning of an ambitious expansion with more than 200 openings planned in the coming years.
To generate notoriety and virality around the launch, we organised three days of events aimed at employees, influencers, press and the general public.
The event started with an exclusive day for Friends & Family, followed by a day dedicated to press and influencers, where we designed an immersive experience with games, activities and a press conference.
For the grand opening we recreated Mardi Gras with a spectacular parade with our jazz band and Brand Ambassadors through the centre of Milan, making a huge impact and creating a vibrant experience that positioned Popeyes as a new benchmark in the sector.
To generate notoriety and virality around the launch, we organised three days of events aimed at employees, influencers, press and the general public.
The event started with an exclusive day for Friends & Family, followed by a day dedicated to press and influencers, where we designed an immersive experience with games, activities and a press conference.
For the grand opening we recreated Mardi Gras with a spectacular parade with our jazz band and Brand Ambassadors through the centre of Milan, making a huge impact and creating a vibrant experience that positioned Popeyes as a new benchmark in the sector.
