KENCKO // Sampling and tasting in Spain and Portugal - Staff Global Group

KENCKO // Sampling and tasting in Spain and Portugal

We developed a comprehensive campaign for Kencko, with the aim of bringing its 100% natural products—smoothies, iced lattes, and baby food—to consumers in a direct, agile, and sustainable way.

Our rollout included:
– Strategic sampling in key stores throughout Iberia.
– Tastings led by teams trained to explain the benefits and philosophy of the brand.
– Simultaneous operational coordination in Spain and Portugal, with attention to detail and continuous supervision.

An activation aligned with the values of sustainability, health, and efficiency that define Kencko.