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/ Point-Of-Sale Activation
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GAES AMPLIFON | BRAND ACTIVATIONS AT TRADE FAIRS AND MARKETS
Amplifon opted for an experiential approach to increase its brand awareness at trade fairs and markets in Spain, taking its free hearing tests to strategic areas with a high concentration of its target audience (people over 45).
At Staff Global Group, we coordinated a pilot campaign of activations in Badajoz, Ciudad Real, Salamanca, Madrid, Cordoba, Reus, and Valencia through our experiential marketing division. Our team of promoters conducted indicative hearing tests and facilitated in-store appointments, bringing the brand’s service to thousands of people.
The result: greater visibility, connection, and local positioning in key territories in Spain.
At Staff Global Group, we coordinated a pilot campaign of activations in Badajoz, Ciudad Real, Salamanca, Madrid, Cordoba, Reus, and Valencia through our experiential marketing division. Our team of promoters conducted indicative hearing tests and facilitated in-store appointments, bringing the brand’s service to thousands of people.
The result: greater visibility, connection, and local positioning in key territories in Spain.
