DIAGEO // Brand Ambassadors Diageo Bar Academy - Staff Global Group

DIAGEO // Brand Ambassadors Diageo Bar Academy

We coordinated a team of specialised trainers for the deployment of the Diageo Bar Academy, with a nationwide presence.

Key results:

– More than 500 training sessions per year.
– Training for more than 3,900 bartenders in 1,600 Horeca establishments.

Our comprehensive service covers:

Selection, training and contracting of trainers.
Planning and execution of training sessions in partner establishments.
Design of training plans adapted to each market.
Efficient and traceable reporting per session.

An initiative with a direct impact on the professionalisation of the sector and the connection with the brand.