Pop Up Store:
We Design and Produce Your Temporary Store
Pop-up stores for product launches, brand activations, and immersive experiences. Turnkey service covering design, production, setup, and staffing.
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Types of Pop Up Stores
Every brand has different objectives. That is why we work with five pop up store formats tailored to each commercial and communication strategy.
Branded Temporary Store
A fully branded temporary store that brings the brand identity into an exclusive, high-impact physical space. Ideal for strengthening positioning and building awareness in high-traffic locations.
Branded Temporary Store
Una tienda temporal totalmente brandizada que traslada la identidad de la marca a un espacio físico exclusivo y de alto impacto. Ideal para reforzar el posicionamiento y generar notoriedad en entornos de gran tráfico
Product Launch Pop Up
We design pop up stores specifically conceived to support the launch of a product or range. The architecture, customer journey and shopping experience are designed to maximise the impact of the new launch.
Product Launch Pop Up
We design pop up stores specifically conceived to support the launch of a product or range. The architecture, customer journey and shopping experience are designed to maximise the impact of the new launch.
Expanded Sampling
Going beyond the traditional in-store promoter, this format turns sampling into a complete experience: a dedicated space, carefully curated presentation and an interaction protocol designed to maximise product trial and conversion.
Expanded Sampling
Going beyond the traditional in-store promoter, this format turns sampling into a complete experience: a dedicated space, carefully curated presentation and an interaction protocol designed to maximise product trial and conversion.
Retail-as-a-Service (RaaS)
For digital-native brands or brands without a physical presence, we offer a complete temporary retail solution: we manage the space, staff, POS and all logistics. The brand only needs to focus on the product.
Retail-as-a-Service (RaaS)
For digital-native brands or brands without a physical presence, we offer a complete temporary retail solution: we manage the space, staff, POS and all logistics. The brand only needs to focus on the product.
Concept Pop Up (Showrooming)
Spaces conceived not to sell directly, but to showcase, inspire and create an emotional connection. Perfect for brand repositioning, editorial collaborations or presentations to influencers, buyers and media. The popup store as a communication platform.
Concept Pop Up (Showrooming)
Spaces concebidos no para vender directamente, sino para mostrar, inspirar y conectar emocionalmente. Perfecta para reposicionamientos de marca, colaboraciones editoriales o presentaciones a prescriptores y medios. La tienda popup como plataforma de comunicación.
Pop-Up Stores:
Beyond the Temporary
We conceive, design and produce pop up stores that go far beyond simply occupying a space temporarily. We approach each project as a dynamic and exciting strategy to stand out in the retail market or in out-of-the-box environments.
We create memorable experiences that allow brands to interact directly with their customers and build emotional connections through experiential marketing. In a world where attention is the scarcest resource, a strategic physical presence makes the difference.
We harness the sense of exclusivity and limited duration that creates anticipation and excitement, turning temporary stores into ideal platforms for brand activation, product trial, repositioning or major launches. The urgency of “for a limited time only” is one of modern retail’s most powerful tools.
Benefits of a Pop Up Store: Visibility, Interaction, Branding and Adaptability
Launching a branded pop up store is not simply opening a temporary space: it activates a set of strategic levers that no other channel can replicate with the same intensity.
Visibility
A popup store in a high-traffic location creates a level of brand exposure that conventional media cannot match. Physical presence attracts people who do not yet know your brand, amplified by word of mouth and content created by visitors themselves on social media. Your brand, where your customer already is.
Interaction
Direct contact between brand and consumer in a purpose-designed environment creates conversations that no screen can replicate. Specialist staff, a carefully designed space and a well-defined experience script turn every visit into a high-value interaction: you get to know customers in depth, gather qualitative insights and build loyalty organically.
Branding
Every element of the space (materials, lighting, scents, sound, packaging) communicates who you are. Temporary stores are one of the most powerful ways to express brand values in three dimensions and in real time. Consistency between visual identity and physical experience reinforces positioning and creates a strong, memorable brand image in the consumer’s mind.
Adaptability
Flexibility is the major advantage of pop up companies: you can test new markets without the risk of a permanent opening, adjust the proposition in real time based on customer feedback and replicate the format across different cities or events. A controlled investment with continuous learning and optimisation before making a long-term commitment.
Logistics, Production and Execution of Pop Up Stores
Launching a branded pop up store is not simply opening a temporary space: it activates a set of strategic levers that no other channel can replicate with the same intensity.
Design
Creative concept, plans, renders and material selection.
Permits
Management of local authority licences and venue permissions.
Production
Manufacture of furniture, signage, POS materials and packaging.
Installation
Set-up, supplier coordination and final preparation.
Operation
Specialist staff, supervision and daily KPI reporting.
Dismantling
Collection, removal of materials and handover of the space.
Managing the logistics of a temporary store is as complex as launching any other retail asset. It means synchronising dozens of variables at the same time: finding and negotiating the right location, obtaining permits from the relevant local authority, producing every physical element of the stand and coordinating transport and storage.
At Staff Global Group, we take full responsibility for the operational process. Our in-house team handles the creative concept and technical plans from day one, applying the brand identity to every material and surface. Once the proposal is approved, we activate our production network to manufacture furniture, signage, POS elements and any other required materials. We manage the municipal permits required in each city so the opening takes place on schedule.
Installation is carried out by our own teams with retail installation experience, ensuring set-up times match the project calendar. During operation, we provide staff trained on the brand briefing, on-site or remote supervision and KPI reporting covering visits, interactions, sales and leads generated. At closing, we coordinate dismantling and handover of the space. From start to finish, frictionless pop up stores.
Why Choose SGG
as Your Pop Up Store Company?
Among the many pop up companies in the market, Staff Global Group brings together a unique combination of creativity, operational strength and territorial coverage that few agencies can match.
Multidisciplinary Professionals
We have a highly specialised team covering design, production, logistics and awareness strategies. Creatives, retail architects, coordinators and marketing specialists work together on every project, ensuring consistency and excellence in every detail of your pop up store.
Turnkey Projects
Our in-house creative and management team conceptualises, produces and coordinates every service end to end. From the first briefing meeting to final dismantling, we are the only point of contact you need. No uncoordinated subcontractors, no last-minute surprises.
Proven Experience
We are backed by more than 15 years of experience and hundreds of projects delivered across every retail sector. Our experience with pop up stores in demanding environments means we anticipate issues before they happen and ensure results always meet expectations.
Full Territorial Coverage
We cover all of Spain, Portugal and Andorra with our own or trusted teams in each territory. Whether your project is a temporary store in central Madrid or a ten-city tour in two months, our logistics network makes it possible without compromising quality.
Measurable Results
Every activation includes a KPI dashboard covering visits, interactions, registrations, sales, media coverage and generated content. We optimise in real time and deliver a complete results report at the end of every project.
Backed by Staff Global Group
We are part of a business group specialising in marketing, retail and sales force services. This corporate strength gives us access to resources, technology and talent that an independent agency cannot match, always in service of your temporary-store project.
Other Point-of-Sale Activation Solutions:
Complement your sales promoter strategy with the rest of Staff Global Group’s point-of-sale activation solutions.
Frequently Asked Questions
about Pop Up Stores
What are the benefits of creating a pop-up store for my brand?
A pop up store gives you immediate visibility in the physical environment, direct interaction with consumers, the ability to test new markets or formats with controlled investment, and a communication moment that digital media cannot replicate. Its temporary nature also creates urgency and anticipation, boosting both attendance and user-generated social media content.
Which sectors benefit most from temporary stores?
Almost any sector can benefit from a temporary store: fashion and lifestyle, food and beverages, beauty and health, technology, automotive, banking and fintech, tourism and entertainment. The differentiating factor is always the same: the need to create physical contact with the consumer and build the brand beyond conventional channels.
What types of events are ideal for a temporary store?
The highest-impact moments include product launches, high-demand seasons (Christmas, Black Friday, summer), trade fairs and industry events, brand repositioning periods, collaborations with other brands or artists, and large-scale sampling activities linked to communication campaigns.
What are the advantages of outsourcing the creation of a pop-up store?
Outsourcing to a specialist company such as Staff Global Group gives you access to experience gained across hundreds of projects, reduces planning time, helps avoid costly mistakes with permits or logistics, and provides a fully trained staffing team. The result is a higher-quality temporary store, delivered faster and with less operational workload for your internal team.
What types of spaces are ideal for pop-up stores?
The best spaces combine high target-audience traffic with installation flexibility: pedestrian shopping streets, shopping centres, markets, hotel lobbies, transport hubs, converted industrial spaces, art galleries and showrooms.
Do I need local authority permits for a pop up store?
It depends on the type of space and activity. Installations in private spaces (shopping centres, leased retail units) require less administration. Installations in public or semi-public spaces (squares, pavements, municipal markets) usually require an occupancy licence or local authority permit. Staff Global Group manages these procedures end to end.
How long does it take to plan a pop up?
The minimum recommended lead time is 6–8 weeks from initial briefing to opening. Complex projects involving custom construction or special permits may require 12–16 weeks. We always recommend starting as early as possible to ensure quality and secure the best available locations.
What is the difference between a pop up store and a showroom?
A pop up store is focused on direct sales or mass interaction with end consumers, in a space generally open to the public. A showroom is more selective: it is designed to present products to buyers, distributors, media or influencers. The key difference lies in the target audience and the conversion objective.
Ready to Launch Your Pop Up Store?
Tell us about your project and, within 48 hours, you will receive an initial proposal from our team. No obligation, with the full experience of Staff Global Group at your disposal.
If you are a client, please complete this form.