Sampling and Tasting Agency:
Product Trial with Impact
We bring your products to the places where you meet your customers: shopping centres, events, the hospitality sector, street marketing and retail.
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Professional Sampling and Tasting Services
As a leading sampling agency in Spain, we design and implement tailored campaigns in every environment where your consumer is present.
Each format has specialised teams, in-house logistics and a measurement methodology.
Sampling in Shopping Centres
Brand activations in major shopping centers across Spain and Portugal with targeting high-traffic areas including permit management and specialized retail staff.
Sampling in Shopping Centres
Brand activations in major shopping centers across Spain and Portugal with targeting high-traffic areas including permit management and specialized retail staff.
Sampling at Events
Presence at festivals, trade fairs, conferences and sporting events.
The ideal context for creating emotional connections with your product at moments of high receptiveness.
Sampling at Events
Presence at festivals, trade fairs, conferences and sporting events.
The ideal context for creating emotional connections with your product at moments of high receptiveness.
Door-to-Door Sampling
Direct household distribution with precise geographic and demographic targeting.
Maximum personalisation and higher conversion rates than mass channels.
Door-to-Door Sampling
Direct household distribution with precise geographic and demographic targeting.
Maximum personalisation and higher conversion rates than mass channels.
Sampling in HORECA
Tastings in restaurants, hotels, bars and cafés.
The perfect environment for food, beverage and personal care products aimed at high-value consumers.
Sampling in HORECA
Tastings in restaurants, hotels, bars and cafés.
The perfect environment for food, beverage and personal care products aimed at high-value consumers.
Sampling at Universities and Gyms
Access to young and health-conscious segments in their everyday environments.
Ideal for functional drinks, healthy snacks, cosmetics and supplements.
Sampling at Universities and Gyms
Access to young and health-conscious segments in their everyday environments.
Ideal for functional drinks, healthy snacks, cosmetics and supplements.
Touring Sampling
Road shows with branded vehicles travelling across multiple cities.
The perfect solution for nationwide launches with high impact and territorial presence.
Touring Sampling
Road shows with branded vehicles travelling across multiple cities.
The perfect solution for nationwide launches with high impact and territorial presence.
Where Do We Run Your Sampling Activities?
We deploy sampling and tasting activities in any environment where your consumer can be found.
Our network covers the entire Iberian Peninsula with local teams specialised in each channel.
Activation channels:
Shopping Centres
More than 300 leading centres in Spain and Portugal, with end-to-end permit management.
Train and Metro Stations
High footfall and captive audiences.
Universities
Direct access to millennials and Generation Z.
Gyms
Health-conscious audiences highly predisposed to trying new products.
HORECA
Restaurants, hotels, bars and cafés for tastings in a consumption context.
Events and Festivals
Presence at more than 500 events each year.
Door to Door
Household distribution with precise targeting.
Retail and Hypermarkets
In-store sampling at the point of sale.
Specialised Team: Sampling Brand Ambassadors
Field staff are the differentiating factor between sampling companies that deliver results and those that simply “send people”.
At Staff Global Group, every promoter goes through a rigorous selection process and specific training for your product and brand.
We do not simply manage teams: we are responsible for the impact they generate.
Our sampling brand ambassadors act as true ambassadors for your brand.
Our selection pillars
Selection by product profile
Specific prior training
Bilingual teams when required
Professional and consistent appearance
Real-time field supervision
Guaranteed replacement within 24 hours
Post-campaign client evaluation
Full legal and employment compliance
Measurement and Reporting for Your Sampling Campaigns
Every campaign generates actionable data that justifies the investment and helps optimise future activations.
Our reports are designed so a CMO can present them internally without any additional work.
Units Distributed
Full control of samples distributed by activation point, date and promoter profile.
Sampling Rate
Sample acceptance rate against total contacts generated, segmented by channel, location and time slot.
Recipient Demographic Profile
Age, gender and consumption habits of the audience receiving the sample, obtained through an on-site survey.
Captured Conversation
Structured record of consumer reactions, objections and comments during the product trial.
Visual Evidence
Photography and video from each activation point, delivered geotagged and labelled by date.
Global Chat App: Proprietary Technology
Digital platform for real-time supervision: team check-in, incidents, updated KPIs and a client dashboard.
Why Choose Staff Global Group as
Your Sampling Company?
There are many sampling companies on the market.
These are the reasons leading FMCG, pharmacy and cosmetics brands trust us campaign after campaign.
Full Coverage Across Iberia
Local teams anywhere in Spain and Portugal.
No subcontracting that compromises service quality.
Legal and Food Safety
Control
We manage permits, licences, cold-chain control, food handling and the insurance required to guarantee 100% legal and safe campaigns.
360° Service: Materials and Logistics
We handle material design and production, product reception, picking, distribution and stock control.
Full Traceability with
Global Chat App
Our proprietary technology enables the monitoring of every activation in real time: team check-ins, geolocation, real-time KPIs, and a client dashboard.
Other Experiential
Marketing Solutions
Sampling is one of our major specialities, but not the only one.
Brand Activation
We design and deliver high-impact brand activations that evoke genuine emotions, drive sales and build lasting connections between your brand and your audience.
Promotional marketing
We design and implement promotional campaigns that boost your sales at the point of sale, in the HORECA sector and at direct points of contact.
Street Marketing
Flashmobs, guerrilla marketing, performances y activaciones urbanas que convierten peatones en fans.
Road Show
We design and organise roadshows and multi-city brand tours: product launches, channel training, sector-specific activations and university roadshows.
Interior Design
Specialists in stand design for trade fairs, conferences and exhibitions. We create modular stands, bespoke stands and pop-up spaces, offering a comprehensive production and assembly service throughout Spain.
Events
From creative strategy right through to on-site execution, we offer a comprehensive service covering creativity, production and our own staff to ensure your event turns out exactly as you imagined it.
Frequently Asked Questions
about Sampling and Tasting Services
How are sampling strategies adapted to my specific sector?
We analyse your category, competitors and target audience to design a campaign tailored to your product and consumer.
What types of products work best for sampling campaigns?
Food, beverages, cosmetics, hygiene, supplements and products where direct trial accelerates the purchase decision.
How does Staff Global Group design sampling strategies?
We start with a detailed briefing and design the entire strategy: channels, teams, logistics, materials and reporting.
How do you select staff for campaigns?
We have a database of more than 15,000 promoters across the Iberian Peninsula and select profiles aligned with the product and target audience.
Which sectors benefit most from sampling?
FMCG, cosmetics, pharmacy, beverages, healthy food and supplements.
Can sampling be combined with other marketing strategies?
Yes. We integrate physical campaigns with digital actions, lead generation, social media and complementary activations.
How much does it cost to hire a sampling agency?
The budget depends on the number of activation points, duration, logistics, staff and materials required.
We prepare tailored proposals in under 48 hours.
In which cities can you run sampling campaigns?
We operate throughout the Iberian Peninsula, including Spain, Portugal, the Balearic Islands and the Canary Islands.
Have a Product that Needs to Be Tried? Let’s Talk About Your Campaign
Tell us your challenge and we will design a sampling and tasting campaign tailored to your product, channel and consumer.
No obligation. With real data and operational capability from day one.
If you are a client, please complete this form.