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Blog

// 21 October 2025

TYPES OF OUTSOURCING CLASSIFICATION THAT EXIST

Outsourcing is a common practice in businesses around the world. It involves delegating tasks or processes to third parties , either nationally or internationally. There are several classifications of outsourcing , which vary depending on the location, services, and nature of the business relationship. TYPES OF OUTSOURCING ACCORDING TO LOCATION When outsourcing is […]

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// 10 October 2025

TYPES OF OUTSOURCING CLASSIFICATION THAT EXIST

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// 3 October 2025

TYPES OF OUTSOURCING CLASSIFICATION THAT EXIST

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// 22 September 2025

POS: MEANING, TYPES AND POINT OF SALE STRATEGIES

POS, or Point of Sale Advertising, is a key tool in marketing and sales, as it plays a fundamental role in influencing consumers’ purchasing decisions. In a competitive environment, point-of-sale advertising is not just about displaying products, but about creating visual and emotional experiences that guide customers to make a purchasing decision at that very moment. […]

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// 22 September 2025

PLV: SIGNIFICADO, TIPOS Y ESTRATEGIAS DE PUNTO DE VENTA

El PLV, o Publicidad en el Punto de Venta, es una herramienta clave en el marketing y las ventas, ya que juega un papel fundamental en la influencia de la decisión de compra del consumidor. En un entorno competitivo, la publicidad en el punto de venta no solo se trata […]

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// 12 June 2025

EVERYTHING YOU NEED TO KNOW ABOUT WHAT A SALES PROMOTER IS

In a retail environment where purchasing decisions are increasingly faster, more informed, and more emotional, the sales representative becomes a key link between the brand and the end consumer. Their work represents the essence of the brand, builds relationships with customers in real time, and boosts conversions directly at the point […]

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// 23 May 2025

Sales Outsourcing, yes or no? That’s no longer the question.

In the On-Trade channel , where every service, every drink, and every experience counts, commercial outsourcing is not a backup solution: it is a strategic lever for companies with a results-focused sales force. I’ve been working with premium beverage brands in this highly competitive environment for years, and if I’ve learned anything, it’s that success at […]

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// 15 May 2025

HOW TO CONNECT BRAND AND CONSUMER IN THE BEVERAGE SECTOR: TRAINING, TECHNOLOGY AND A GOOD BRAND AMBASSADOR

In a market where the shelves are saturated, cocktail lists are renewed every three months, and consumers have the attention span of a goldfish with Wi-Fi, connecting a brand with its audience is no small feat. Especially when it comes to the spirits sector and, more broadly, the competitive FMCG (Fast Moving Consumer […]

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// 7 May 2025

What is the Sales Force and its importance in companies

In an increasingly competitive market, where the differences between products and services are minimal, the true success factor lies in how companies sell and market their solutions. This is where the sales force becomes a fundamental pillar for the growth and sustainability of any business. Sales force: general concepts To […]

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// 11 April 2025

What is the Sales Force and its importance in companies

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