/ Point of sale activation
We drive sales where they happen
Learn about our point-of-sale activation services
We manage your POS activations and improve your results
We fully manage activations at the point of sale. Planning, selection and coordination of the store team, we complement the services by covering parallel needs such as logistics, training and implementation of promotional and visibility materials.
Are you looking for specialized equipment for your in-store activations?
Why choose Staff Global Group as a provider of POS Activations?
/ EXPERIENCE AND SUCCESSES
/ SCALING CAPACITY
/ WIDE SCOPE OF SERVICES
/ TECHNOLOGY AND TOOLS
Other solutions we offer you from Retail Services
Frequently asked questions
Point-of-sale activation focuses specifically on on-site strategies, creating unique experiences for customers and generating immediate results.
The results begin to be obtained from the very beginning of the activation. While it is true, the growth curve in results can vary depending on whether they are stable or temporary activations or, for example, also if their objectives are product launches or promotional actions of products that already have a presence in the market.
Activation in retail environments essentially meets the objective of interacting with potential customers and converting purchases in those interactions.
Therefore, the KPIs that should be applied must be able to reflect, as simply as possible, whether this objective is being met in stores. For example, the combination of the KPIs “Customers Served/Hour” and “Sales/Hour” can reveal enough information to evaluate the efficiency of an activation and make decisions to modify locations, schedules or profiles if we need to improve either of the two indicators.
There are two key elements on which any successful activation is based. First, attract attention: In environments where our customers receive a multitude of stimuli, getting their interest is crucial and for this, being able to produce and implement captivating visibility elements together with a team of proactive and dynamic activators can offer us those first moments of attention so valuable.
Secondly, the shopping experience must be memorable, that is, that the customer retains it in their memory, either to reaffirm the purchase they have made or to facilitate the future purchase if they have not yet decided. To do this, the human team that develops the activation at the point of sale is the key. The precise selection of the ideal profiles, together with in-depth training, will make all the difference.
Staff Global Group has accumulated sectoral and multi-environment experience working and having worked for the main leading companies and entities in their markets such as: Isotoner, Nuxe, Daba, Asics, UnderArmour, Longchamp, Brioche Pasquier, Nestle, Orange, Movistar, CAPSA, Grohe, VF, Hama or Huawei, among others.