In the world of events and Brand Experience, omnichannel has become an essential tool. What does it mean? It is the ability to integrate all channels – physical and digital – to create a coherent and memorable experience. It is what ensures that every interaction with a brand leaves a mark and enhances its impact.

From our division of Experientialdivision, we apply this approach to every project. A clear example is the recent opening of the first Popeyes restaurant in Milan, where we combined creativity, omnichannel strategy and actions such as brand activations y street marketing to achieve extraordinary results.

How do we translate omnichannel into action?

• Consistency in every detail
  Every aspect of the event, from the restaurant design to the social media presence, reflected the authentic essence of Popeyes, ensuring a consistent message that connected with audiences.

• Activations that unite physical and digital worlds
  Imagine walking through Milan and coming across a New Orleans-style jazz parade. That was our street marketing proposal, an action that not only captured attention in the streets, but also generated a great impact on social networks.

• Personalized experiences for each audience
  We design exclusive events with immersive activities for influencers, employees and media, strengthening their bond with the brand and generating attractive content to share on digital platforms, key in promotional marketing.

• Exceptional customer service
  With queues of more than two hours before the opening, every detail counted. We were in charge of coordinating the delivery of gadgets and guaranteeing a smooth service so that each attendee had an unforgettable experience, ensuring the success of the Brand Experience.

Results that support our strategy

• Successful sales from day one.
• Endless queues before opening.
• Great virality on social networks, taking the event beyond Milan.

Omnichannel: the future of events

Today, events are not limited to their physical execution. Their true impact lies in how experiences transcend across multiple channels, connecting authentically with audiences. At Staff Global Group, we know how to merge brand activation, street marketing and Brand Experience strategies to maximize the reach and impact of each project.

Do you want your next event to be unforgettable?

Let’s talk. At Staff Global Group, we transform ideas into experiences that connect with people in an authentic and lasting way.