Commercial Outsourcing: The key to maximizing success on Black Friday

Gonzalo Serrano. Director of Strategic Accounts.

With the arrival of Black Friday, companies and brands face one of the most important demand peaks of the year. In this context, flexibility and agility are crucial to respond efficiently to market challenges. Commercial outsourcing has become a key strategy not only to optimize resources, but also to accurately analyze the return on investment (ROI) and improve the results of each action.

At Staff Global Group, we help companies to have the necessary talent to successfully face commercial campaigns such as Black Friday, in addition to offering measurable data that allows us to evaluate the real impact of each campaign and its profitability through our Retail Services and Commercial Outsourcing divisions.

Below, we explore the main benefits of outsourcing sales staff at these key times.

Operational flexibility

The ability to adjust headcount based on demand ensures that organizations can cope with peaks in activity or special projects without the commitment of permanent hiring. Staffing outsourcing allows you to scale your team only when you need to. During Black Friday, you can fill temporary roles such as salespeople, promoters, and customer service staff, without compromising on the quality of service.

Access to specialized talent

By outsourcing staff, companies gain immediate access to experts in various business areas without the need to go through extensive selection processes or internal training. Our team is made up of specialized professionals, ready to integrate efficiently into any project and contribute to the success of commercial campaigns.

This quick access to skilled talent allows companies to respond quickly to the demands of Black Friday, ensuring that every customer touchpoint is covered by qualified, motivated staff with experience in similar campaigns.

ROI measurement and optimization

One of the great advantages of working with Staff Global Group is our ability to provide detailed data and analysis on the performance of outsourced staff. This allows businesses to not only respond to the demands of Black Friday, but also measure the return on investment of each specific action.

By outsourcing with us, companies have access to key metrics that allow them to assess staff efficiency, optimize operations in real-time, and make informed decisions about future campaigns. This data-driven approach helps maximize business outcomes and improve profitability.

Focus on Core Business

Outsourcing non-essential functions allows companies to focus their efforts and resources on what really matters: the Core Business. Operational tasks, such as customer support, administration or logistics, can be outsourced to free up the internal team and allow them to focus on innovation, product development or expansion during Black Friday.

In conclusion, outsourcing is not only a tactical option, but a key strategy for companies that want to stay competitive, flexible, and focused on their Core Business. At Staff Global Group, we not only provide trained talent for times of high demand such as Black Friday, but we also offer detailed analytics that allow us to measure return on investment, optimize resources and improve operational efficiency in real time.

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News

// 11 October 2024

Graphispag 2024: Graphic innovations in space design

As a company committed to innovation and strategic stand design, our visit to Graphispag 2024 has allowed us to explore the new trends in the graphic industry, which are redefining the way we conceive and execute our stand projects at trade fairs and retail design.

This year, the show, under the theme “Printing Value”, focused on the competition between physical and digital media, highlighting how quality physical printing can add value to a project. New printing techniques and machinery, faster and more optimised, have made a leap in quality. These advances allow for inks that are more faithful to the original designs, with sharper and brighter results. In addition, integrating multiple processes – such as printing, cutting, marking or folding – into a single machine reduces time and costs in the long run. For our team focused on stand design, retail design and space design, these advances are crucial.

When conceptualizing a trade fair stand, every detail counts; from the materials to the quality of the images. New techniques and supports inspire us and expand the creative possibilities.

Large format printing continues to advance with techniques such as sublimation and UV technology, improving productivity without compromising quality. This is especially useful in prototyping and applications on various materials, which is central to our strategic design approach to experimenting and visualizing ideas prior to the final production of a trade show stand.

A highlight of this edition was the evolution in textiles, both in printing and embroidery, with a high fidelity and level of detail that allow for greater creative freedom. This opens up a range of possibilities in retail design projects and exhibitions, where personalisation and sensory experience play an increasingly important role.

During the fair, we attended presentations by graphic design leaders in the fields of branding and packaging, where the sector’s concerns in the face of the rise of the digital world were discussed. In this context, the physical medium continues to be valuable, as it offers an added experience to the consumer, as it is something tangible that they can touch and feel, generating a unique sensory contribution in our fair stands.

All this reinforces our philosophy: we not only design stands at fairs and functional retail design spaces, but we take care of every phase of the project, from conceptualization to execution, coherently integrating innovations in the sector and establishing alliances with local suppliers.

At Graphispag 2024 we reaffirm our commitment to creativity, sustainability and technology, and we are excited to apply these ideas in our upcoming projects.

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