Expertise CACAOLAT | Tastings at points of sale + View more + Volver CACAOLAT | Tastings at points of sale In its 2025 seasonal campaign, Cacaolat relied on Staff Global Group to strengthen its presence in the retail channel through a nationwide sampling and tasting initiative that brought its most iconic flavor closer to consumers. Our Retail Services and Experiential divisions activated 60 points of sale in chains such as El Corte Inglés, Carrefour, Alcampo, and Eroski, accumulating more than 670 hours of activity. Our team of specialized promoters offered tastings of Cacaolat Original and Cacaolat 0% in its three versions: room temperature, cold, and hot, encouraging purchases with an exclusive cup. The result was a campaign that increased sales and reinforced the product's visibility in stores, demonstrating that in the retail environment, direct experience continues to be the best brand driver. GAES AMPLIFON | BRAND ACTIVATIONS AT TRADE FAIRS AND MARKETS + View more + Volver GAES AMPLIFON | BRAND ACTIVATIONS AT TRADE FAIRS AND MARKETS Amplifon opted for an experiential approach to increase its brand awareness at trade fairs and markets in Spain, taking its free hearing tests to strategic areas with a high concentration of its target audience (people over 45). At Staff Global Group, we coordinated a pilot campaign of activations in Badajoz, Ciudad Real, Salamanca, Madrid, Cordoba, Reus, and Valencia through our experiential marketing division. Our team of promoters conducted indicative hearing tests and facilitated in-store appointments, bringing the brand's service to thousands of people. The result: greater visibility, connection, and local positioning in key territories in Spain. Fira Barcelona | Hospitality trade fair at Labelexpo Europe 2025 + View more + Volver Fira Barcelona | Hospitality trade fair at Labelexpo Europe 2025 The first edition of Labelexpo Europe in Barcelona closed successfully at Fira Barcelona, consolidating the city as an international benchmark in the organization of trade fairs and conferences. For an event of this magnitude, Staff Global Group participated through its Hospitality division, providing a team of more than 200 hostesses and hosts who provided support in key areas: access control, registration and accreditation, information points, cloakroom, and stand assistance. Our work was integrated with the organizational excellence of Labelexpo and Fira Barcelona, ensuring a smooth and friendly experience for exhibitors and visitors. The result was a standard of hospitality worthy of an international event, demonstrating that coordination, friendliness, and human talent are essential to the success of major global events. UNILEVER FOODS SOLUTIONS // Gastronomic roadshow with Knorr Professional in Granada, Cuenca, Castellón, and Burgos + View more + Volver UNILEVER FOODS SOLUTIONS // Gastronomic roadshow with Knorr Professional in Granada, Cuenca, Castellón, and Burgos To strengthen its connection with the hospitality sector, Knorr Professional entrusted Staff Global Group with the design and execution of a gastronomic roadshow in Granada, Cuenca, Castellón, and Burgos. This training initiative was created to bring the brand closer to local chefs through its products, techniques, and shared experiences. Our service included the comprehensive production of the event: design, set-up, coordination of suppliers and materials, ensuring brand consistency in every detail. The small group meetings encouraged authentic exchanges between professionals, with locally sourced ingredients as the conceptual and gastronomic focus. The result was a specialist-to-specialist food brand activation, where rice became the common thread of an educational, authentic, and memorable experience. TICKETMASTER // Experiential stand at the Vive Latino Zaragoza Festival 2025 + View more + Volver TICKETMASTER // Experiential stand at the Vive Latino Zaragoza Festival 2025 At the Vive Latino Zaragoza 2025 Festival, Ticketmaster Spain entrusted Staff Global Group with a brand activation at the festival that went beyond visibility. The challenge: To design a 360º experiential stand that would turn the space into a meeting point for attendees. Our Experiential division developed a concept that combined ephemeral space design with participatory experiences: a creative makeup corner, temporary tattoos, and a photocall to immortalize memories. The project came to life thanks to a specialized team of hostesses, hosts, and makeup artists, coordinated with on-site supervision to ensure that every detail ran smoothly and energetically. The result: A stand that transformed the brand's presence into a shared experience, strengthening the bond between Ticketmaster and the festival audience. KENCKO // Sampling and tasting in Spain and Portugal + View more + Volver KENCKO // Sampling and tasting in Spain and Portugal We developed a comprehensive campaign for Kencko, with the aim of bringing its 100% natural products—smoothies, iced lattes, and baby food—to consumers in a direct, agile, and sustainable way. Our rollout included: - Strategic sampling in key stores throughout Iberia. - Tastings led by teams trained to explain the benefits and philosophy of the brand. - Simultaneous operational coordination in Spain and Portugal, with attention to detail and continuous supervision. An activation aligned with the values of sustainability, health, and efficiency that define Kencko. HÄAGEN-DAZS // Sampling and tasting in Spain and Portugal + View more + Volver HÄAGEN-DAZS // Sampling and tasting in Spain and Portugal A single brand voice in four cities at the same time. We designed and executed a simultaneous sampling campaign in Madrid, Valencia, Seville, and Lisbon, with a rollout fully aligned with the Häagen-Dazs brand identity. Our service included: - Strategic tastings to redirect traffic to the point of sale. - Trained and supervised teams with daily briefings and flawless execution. - Dynamic actions with banner backpacks and optimized routes. - Purchase incentives to drive direct conversion. We coordinated the entire operation from a single point of contact to ensure consistency, quality, and scalability throughout Iberia. FIRA BARCELONA // Barcelona Bridal Fashion Week + View more + Volver FIRA BARCELONA // Barcelona Bridal Fashion Week During one of the most iconic events in the bridal universe, our Hospitality team ensured that everything ran smoothly behind the scenes. Service areas: - Registration and accreditation - Access control and queue management - Sitting and attendee coordination - Cloakroom - Press accreditations A flawless execution for an event where detail is everything. FIRA BARCELONA // Seafood Expo Global + View more + Volver FIRA BARCELONA // Seafood Expo Global During three days of intense activity, we deployed more than 300 hostesses at Fira Barcelona to guarantee an impeccable operational service at one of the most important events in the fishing sector. Areas covered: - Visitor information and service - Access control and flow management - Room and conference coordination - Hospitality in VIP areas - Direct support to exhibitors A large-scale action where coordination and professionalism were key. RBI // Launch Popeyes Italy + View more + Volver RBI // Launch Popeyes Italy We accompanied Popeyes in its arrival in Italy with the opening of its first restaurant in Milan, marking the beginning of an ambitious expansion with more than 200 openings planned in the coming years. To generate notoriety and virality around the launch, we organised three days of events aimed at employees, influencers, press and the general public. The event started with an exclusive day for Friends & Family, followed by a day dedicated to press and influencers, where we designed an immersive experience with games, activities and a press conference. For the grand opening we recreated Mardi Gras with a spectacular parade with our jazz band and Brand Ambassadors through the centre of Milan, making a huge impact and creating a vibrant experience that positioned Popeyes as a new benchmark in the sector. UNILEVER FOOD SOLUTIONS // Annual Convention 2025 + View more + Volver UNILEVER FOOD SOLUTIONS // Annual Convention 2025 For Unilever Food Solutions' annual meeting, we brought together its management team, office staff, territory representatives and chef team for a strategic event that combined inspiration, training and unique dining experiences. Under the claim ‘The magic is in how we do it’, we created a gathering designed to strengthen the company's vision, present key strategies and explore its brand portfolio. To enhance the experience, we designed a social agenda immersed in the essence of Seville: from a dinner with a flamenco show to an exclusive tapas tour of emblematic restaurants in the city. A comprehensive management that fused strategy, creativity and operational excellence to make this event an unforgettable experience. DIAGEO // Baileys Food Stand + View more + Volver DIAGEO // Baileys Food Stand We designed and executed a comprehensive project for Baileys at the Alimentaria trade fair, including: - Design, production and assembly of the stand and a customised tuk-tuk. - Customer service with specialised staff. - Sampling of the product to generate interaction with attendees. A 360º action that combined creativity and operations, reinforcing the brand's presence in a strategic environment CORREOS // Citypaq + View more + Volver CORREOS // Citypaq With Correus Citypaq the packages arrive at the speed of light at any point in the Universe. It's an experience from another galaxy... That's why, taking advantage of the 4th of May - Star Wars Day - and Correus' sponsorship of this franchise, we decided to turn Callao into another planet. We designed a Street marketing action divided into 3 zones: - A central arena where you could fight like a real Jedi thanks to AR technology. - A cosplay area where participants could dress up as different characters from the saga. - A public area where passers-by could attend exhibition battles with laser sabres. - A gift area where, thanks to Citypaq, participants could receive even more surprises Skoda Karoq brand activation. Proximity. + View more + Volver Skoda Karoq brand activation. Proximity. For the launch of the new Skoda Karoq, we carried out two special actions in Barcelona and Madrid. We take care of the customization of the promotional canvases and the production and organization of the filming of these actions, as well as the associated document management. IBERDROLA // RoadShow load launch + View more + Volver IBERDROLA // RoadShow load launch Iberdrola, in the launch of its charging network for electric vehicles, sought to communicate the importance of electricity as a green energy and its multiple possibilities. We designed and executed a Road Show in 5 key cities, with 100% electric installations at strategic points. These facilities offered families the opportunity to learn about the energy of the future through various interactive and educational activities. IKOS RESORT // First Stone Event + View more + Volver IKOS RESORT // First Stone Event We have collaborated with Ikos Resorts in ’first stone" events or presentations of new services. But we also produce photographic and audiovisual content for them, such as the one we developed for the pre-opening of Ikos Andalusia, in which we filmed a making of the demolition of the previous building and the construction of the new hotel until it was completely finished. We showed every corner and every detail of equipment and decoration of the resort, one of the most luxurious on the Costa del Sol. In addition, we were also in charge of creating and producing its launch campaign, aimed at the most exclusive public. Pages: 123456Cargar más View all ÁREASExperiencialHospitalityOutsourcing comercialRetail ServicesSERVICIOSActivación de marcaActivación punto de ventaPromotores PDVCongresos y feriasDiseño de espaciosDiseño y producción retailEntornos turísticosEspacios comercialesEspacios culturalesEventosEventos corporativosEventos deportivos y espectáculosFuerza de ventasFormación a canalMarketing promocionalMerchandisingLogística promocionalVisualPromotores de ventaRetail ETTRoad showSampling y degustacionesStreet Marketing