Sales Outsourcing, yes or no? That’s no longer the question.
In the On-Trade channel , where every service, every drink, and every experience counts, commercial outsourcing is not a backup solution: it is a strategic lever for companies with a results-focused sales force.
I’ve been working with premium beverage brands in this highly competitive environment for years, and if I’ve learned anything, it’s that success at the point of sale requires agility, focus, and flawless execution. And that’s not always achieved with internal structures, even in established sales force companies.
Today, sales force outsourcing isn’t just about putting people on the street. It’s about:
- Well-trained teams aligned with the brand’s values, thanks to solid sales and commercial training .
- Clear and measurable KPIs that connect activity and results are essential for efficient sales force management.
- Ability to react even in complex or high-turnover scenarios, ideal for external sales forces or task force models .
- Tactical application by areas and/or type of point of sale where we seek greater coverage or penetration.
Furthermore, it’s a model that’s fully compatible with internal sales teams. It allows you to focus resources where they generate the most value, based on the outlet’s profile, the phase of the sales cycle, or the sales force strategy .
The key?
Choose partners who are not just executors, but true business allies.
At Staff Global Group , an experienced commercial outsourcing company, we continue to grow in this area of business, and I am convinced that this model will continue to gain prominence in the coming years.
I’m very interested in hearing how you’re implementing it from your side.
Has your experience been positive?
What lessons have you learned from outsourcing part of your sales force ?
#OnTrade #CommercialOutsourcing #BrandStrategy #TradeMarketing #StaffGlobalGroup