{"id":9644,"date":"2025-05-15T10:37:03","date_gmt":"2025-05-15T08:37:03","guid":{"rendered":"https:\/\/staffglobalgroup.com\/?p=9644"},"modified":"2025-05-15T14:27:39","modified_gmt":"2025-05-15T12:27:39","slug":"com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador","status":"publish","type":"post","link":"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/","title":{"rendered":"COM CONNECTAR MARCA I CONSUMIDOR AL SECTOR BEGUDES: FORMACI\u00d3, TECNOLOGIA I UN BON BRAND AMBASSADOR"},"content":{"rendered":"<div class=\"extract-post\">\n<p>En un mercat on el lineal est\u00e0 saturat, les cartes de c\u00f2ctels es renoven cada tres mesos i el consumidor t\u00e9 latenci\u00f3 dun peix daurat amb Wi-Fi, connectar una marca amb el seu p\u00fablic no \u00e9s una tasca menor. Especialment si parlem del sector de\u00a0<strong>begudes espirituoses<\/strong>\u00a0i, m\u00e9s \u00e0mpliament, del competitiu entorn\u00a0<strong>FMCG (Fast Moving Consumer Goods)<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#BRAND_AMBASSADORS_LART_DENAMORAR_DES_DE_LA_BARRA\" >BRAND AMBASSADORS: L&#8217;ART D&#8217;ENAMORAR DES DE LA BARRA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#FORMACIO_COMERCIAL_QUAN_LA_TEORIA_ES_TROBA_AMB_EL_SHAKER\" >FORMACI\u00d3 COMERCIAL: QUAN LA TEORIA ES TROBA AMB EL SHAKER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#EL_NOU_PROMOTOR_DE_VENDA_JA_NO_NOMES_SOMRIEU_TAMBE_MESURA_I_ANALITZA\" >EL NOU PROMOTOR DE VENDA JA NO NOM\u00c9S SOMRIEU: TAMB\u00c9 MESURA I ANALITZA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#FORMACIO_I_COMUNICACIO_EN_GRAN_CONSUM_TENDENCIA_O_EVOLUCIO_NATURAL\" >FORMACI\u00d3 I COMUNICACI\u00d3 EN GRAN CONSUM: TEND\u00c8NCIA O EVOLUCI\u00d3 NATURAL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#CONNECTAR_MARCA_I_CONSUMIDOR_COMENCA_PER_EMPODERAR_A_LEQUIP\" >CONNECTAR MARCA I CONSUMIDOR COMEN\u00c7A PER EMPODERAR A L&#8217;EQUIP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/#Timagines_el_que_la_teva_marca_podria_aconseguir_si_cada_persona_del_teu_equip_fos_el_teu_millor_ambaixador\" >T&#8217;imagines el que la teva marca podria aconseguir si cada persona del teu equip fos el teu millor ambaixador?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>I si et digu\u00e9s que la clau no est\u00e0 nom\u00e9s a la campanya de mitjans ni al packaging fluorescent? De vegades, el veritable impacte es genera molt abans que es destaqui una ampolla: a la barra, en una formaci\u00f3 cara a cara, o en aquesta hist\u00f2ria que un\u00a0<strong>Brand Ambassador<\/strong>\u00a0compta amb m\u00e9s passi\u00f3 que l&#8217;equip de m\u00e0rqueting sencer amb IA inclosa.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BRAND_AMBASSADORS_LART_DENAMORAR_DES_DE_LA_BARRA\"><\/span><strong>BRAND AMBASSADORS: L&#8217;ART D&#8217;ENAMORAR DES DE LA BARRA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un\u00a0<strong>Brand Ambassador<\/strong>\u00a0no \u00e9s un influencer amb uniforme, ni un comercial amb carta de c\u00f2ctels. \u00c9s una figura h\u00edbrida \u2014s\u00ed, com els esdeveniments postpand\u00e8mia\u2014 que combina coneixement t\u00e8cnic, carisma natural i una sensibilitat gaireb\u00e9 antropol\u00f2gica cap a la marca, el bartendre i el consumidor final.<\/p>\n<p>Al canal horeca, aquesta figura s&#8217;ha consolidat com a\u00a0<strong>pe\u00e7a clau<\/strong>\u00a0per traduir els valors de marca en experi\u00e8ncies memorables. El seu rol va m\u00e9s enll\u00e0 de donar formacions: crea comunitat, transmet prop\u00f2sit i genera fidelitzaci\u00f3 real. Perqu\u00e8, siguem honestos: a ning\u00fa no li canvia la vida un b\u00e0ner, per\u00f2 s\u00ed una xerrada amb alg\u00fa que viu la marca.<\/p>\n<p>Un exemple que tinc molt a prop \u00e9s\u00a0<strong>Carlos R\u00edos<\/strong>, Brand Ambassador a\u00a0<strong>Diageo Bar Academy<\/strong><strong>.<\/strong> El seu dia a dia \u2014spoiler: no \u00e9s nom\u00e9s glamour i c\u00f2ctels\u2014 est\u00e0 retratat en\u00a0<a href=\"https:\/\/www.diageobaracademy.com\/es-es\/home\/desarrollo-profesional\/el-arte-de-ser-brand-ambassador-mezclando-pasion-y-profesion\">aquest article<\/a>\u00a0que recomano llegir amb un bon Espresso Martini a la m\u00e0. Des de classes de sostenibilitat fins a tallers a escoles d&#8217;hostaleria, el Carlos demostra com el coneixement t\u00e8cnic i les soft skills poden transformar un producte en una hist\u00f2ria que es recorda.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FORMACIO_COMERCIAL_QUAN_LA_TEORIA_ES_TROBA_AMB_EL_SHAKER\"><\/span><strong>FORMACI\u00d3 COMERCIAL: QUAN LA TEORIA ES TROBA AMB EL SHAKER<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parlar de\u00a0<a href=\"https:\/\/staffglobalgroup.com\/ca\/outsourcing-comercial\/forca-de-vendes\/formacio-al-canal\/\"><strong>formaci\u00f3 comercial<\/strong><\/a>\u00a0sona de vegades a manual de vendes del segle passat. Per\u00f2 quan treballes amb espirituosos (i amb humans), saps que els PDF o els Power Points no venen. El que s\u00ed que ho fa \u00e9s una formaci\u00f3 adaptada a la realitat del punt de venda: pr\u00e0ctica, rellevant, \u00e0gil i \u2014molt important\u2014 dissenyada des del respecte al bartender, no des de la torre d&#8217;ivori del brandbook.<\/p>\n<p>A\u00a0<strong>Staff Global Group<\/strong>, fa anys que dissenyem programes de\u00a0<strong>formaci\u00f3 en vendes<\/strong>\u00a0que combinen contingut educatiu amb t\u00e8cniques d&#8217;hospitalitat, cocteleria i comunicaci\u00f3 emocional. El resultat? Equips m\u00e9s segurs, m\u00e9s motivats\u2026 i marques que deixen empremta. En breu podrem compartir algunes dades concretes dimpacte, per\u00f2 el que ja sabem \u00e9s que quan la formaci\u00f3 \u00e9s significativa, les vendes ho noten. I molt.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EL_NOU_PROMOTOR_DE_VENDA_JA_NO_NOMES_SOMRIEU_TAMBE_MESURA_I_ANALITZA\"><\/span><strong>EL NOU PROMOTOR DE VENDA JA NO NOM\u00c9S SOMRIEU: TAMB\u00c9 MESURA I ANALITZA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La figura del\u00a0<a href=\"https:\/\/staffglobalgroup.com\/ca\/outsourcing-comercial\/promotors-de-venda\/\"><strong>promotor de venda<\/strong><\/a>\u00a0ha evolucionat tant que ja podr\u00edem parlar de \u201cPromotor 2.0\u201d. Avui, qui representa una marca al punt de venda ha de combinar empatia, storytelling i pres\u00e8ncia\u2026 amb maneig d&#8217;eines digitals, an\u00e0lisi de dades en temps real i seguiment de KPIs.<\/p>\n<p>En molts projectes, els equips tenen dashboards que permeten monitoritzar les interaccions, mesurar l&#8217;estoc i ajustar l&#8217;estrat\u00e8gia gaireb\u00e9 al vol. Perqu\u00e8 s\u00ed, l&#8217;olfacte continua sent clau, per\u00f2 creuar-lo amb dades ens permet prendre millors decisions i justificar cada acci\u00f3 davant del client i la marca.<\/p>\n<p>I com sol passar, els millors resultats no v\u00e9nen d&#8217;escollir entre all\u00f2 digital o all\u00f2 hum\u00e0, sin\u00f3 de combinar tots dos.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FORMACIO_I_COMUNICACIO_EN_GRAN_CONSUM_TENDENCIA_O_EVOLUCIO_NATURAL\"><\/span><strong>FORMACI\u00d3 I COMUNICACI\u00d3 EN GRAN CONSUM: TEND\u00c8NCIA O EVOLUCI\u00d3 NATURAL?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Al sector de\u00a0<strong>gran consum<\/strong>, especialment en begudes, estem vivint una transformaci\u00f3 profunda:<\/p>\n<ul>\n<li>Formacions h\u00edbrides que combinen sessions presencials amb p\u00edndoles digitals.<\/li>\n<li>Continguts personalitzats segons experi\u00e8ncia, canal o moment de consum.<\/li>\n<li>I de m\u00e9s en m\u00e9s,\u00a0<strong>gamificaci\u00f3<\/strong>\u00a0com forma d&#8217;augmentar engagement i retenci\u00f3.<\/li>\n<\/ul>\n<p>A\u00a0<strong>Staff Global Group<\/strong>, aquestes tend\u00e8ncies no ens enxampen per sorpresa. Les estem aplicant \u2014amb proves, errors i aprenentatges\u2014 en projectes amb marques capdavanteres, on el desafiament est\u00e0 precisament a mantenir la consist\u00e8ncia sense perdre frescor.<\/p>\n<p>Com comentava recentment a\u00a0<a href=\"https:\/\/www.linkedin.com\/posts\/marinarodriguezruiz_el-arte-de-ser-brand-ambassador-mezclando-activity-7317800138897330177-Bqon\">LinkedIn<\/a>\u00a0, la difer\u00e8ncia entre treballar amb Brand Ambassadors i contractar influencers puntuals \u00e9s abismal. Els primers construeixen a llarg termini, generen connexi\u00f3 real i coneixen la marca millor que molts briefings. A\u00a0<strong>Diageo Bar Academy<\/strong>, ho hem viscut de primera m\u00e0.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CONNECTAR_MARCA_I_CONSUMIDOR_COMENCA_PER_EMPODERAR_A_LEQUIP\"><\/span><strong>CONNECTAR MARCA I CONSUMIDOR COMEN\u00c7A PER EMPODERAR A L&#8217;EQUIP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En un entorn tan competitiu com el dels espirituosos, la veritable diferenciaci\u00f3 no sempre \u00e9s a la recepta, sin\u00f3 a\u00a0<strong>qui l&#8217;explica<\/strong>\u00a0. I aqu\u00ed \u00e9s on entren en joc la formaci\u00f3 ben dissenyada, els perfils compromesos i les eines adequades.<\/p>\n<p>Des de\u00a0<strong>Staff Global Group<\/strong>, col\u00b7laborem amb marques com a Diageo per dissenyar estrat\u00e8gies on el talent, la tecnologia i la passi\u00f3 es donen la m\u00e0. Perqu\u00e8 formar i empoderar els equips no \u00e9s nom\u00e9s una inversi\u00f3: \u00e9s la millor manera d&#8217;assegurar que la teva marca no es quedi a l&#8217;etiqueta, sin\u00f3 que arribi \u2014de deb\u00f2\u2014 a la copa, al cor\u2026 ia la mem\u00f2ria.<\/p>\n<p>Com a especialistes en\u00a0<strong>formaci\u00f3 comercial<\/strong>, activacions en punt de venda i desenvolupament de talent ambaixador, a\u00a0<strong>Staff Global Group<\/strong>\u00a0treballem cada dia perqu\u00e8 les marques no nom\u00e9s es vegin, sin\u00f3 que se sentin. Apostem per estrat\u00e8gies que combinen tecnologia, creativitat i proximitat humana per assolir resultats mesurables en entorns tan exigents com el canal horeca i el sector begudes espirituoses.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Timagines_el_que_la_teva_marca_podria_aconseguir_si_cada_persona_del_teu_equip_fos_el_teu_millor_ambaixador\"><\/span><strong>T&#8217;imagines el que la teva marca podria aconseguir si cada persona del teu equip fos el teu millor ambaixador?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En un mercat on el lineal est\u00e0 saturat, les cartes de c\u00f2ctels es renoven cada tres mesos i el consumidor t\u00e9 latenci\u00f3 dun peix daurat amb Wi-Fi, connectar una marca amb el seu p\u00fablic no \u00e9s una tasca menor. Especialment si parlem del sector de\u00a0begudes espirituoses\u00a0i, m\u00e9s \u00e0mpliament, del competitiu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-9644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourcing-comercial-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COM CONNECTAR MARCA I CONSUMIDOR AL SECTOR BEGUDES: FORMACI\u00d3, TECNOLOGIA I UN BON BRAND AMBASSADOR - Staff Global Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staffglobalgroup.com\/ca\/com-connectar-marca-i-consumidor-al-sector-begudes-formacio-tecnologia-i-un-bon-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COM CONNECTAR MARCA I CONSUMIDOR AL SECTOR BEGUDES: FORMACI\u00d3, TECNOLOGIA I UN BON BRAND AMBASSADOR - Staff Global Group\" \/>\n<meta property=\"og:description\" content=\"En un mercat on el lineal est\u00e0 saturat, les cartes de c\u00f2ctels es renoven cada tres mesos i el consumidor t\u00e9 latenci\u00f3 dun peix daurat amb Wi-Fi, connectar una marca amb el seu p\u00fablic no \u00e9s una tasca menor. 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