{"id":5642,"date":"2025-01-08T11:25:00","date_gmt":"2025-01-08T10:25:00","guid":{"rendered":"https:\/\/staffglobalgroup.com\/?p=5642"},"modified":"2025-01-10T11:17:37","modified_gmt":"2025-01-10T10:17:37","slug":"popeyes-mila-una-experiencia-de-marca-omnicanal","status":"publish","type":"post","link":"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/","title":{"rendered":"Popeyes Mil\u00e0: Una experi\u00e8ncia de marca omnicanal."},"content":{"rendered":"<p>Al m\u00f3n dels esdeveniments i el Brand Experience, l&#8217;omnicanalitat s&#8217;ha convertit en una eina imprescindible. Qu\u00e8 vol dir? <strong>\u00c9s la capacitat d&#8217;integrar tots els canals \u2013f\u00edsics i digitals\u2013 per crear una experi\u00e8ncia coherent i memorable.<\/strong> \u00c9s el que aconsegueix que cada interacci\u00f3 amb una marca deixi empremta i en potenci\u00ef l&#8217;impacte. Des de la nostra divisi\u00f3 d&#8217;<a href=\"https:\/\/staffglobalgroup.com\/ca\/experiencial\/\"><strong>Experiencial<\/strong><\/a>, apliquem aquest enfocament a cada projecte. Un clar exemple \u00e9s la recent inauguraci\u00f3 del primer restaurant de Popeyes a Mil\u00e0, on combinem creativitat, estrat\u00e8gia omnicanal i accions com <a href=\"https:\/\/staffglobalgroup.com\/ca\/experiencial\/activacio-de-marca\/\"><strong>activacions de marca<\/strong><\/a> i <a href=\"https:\/\/staffglobalgroup.com\/ca\/experiencial\/street-marketing\/\"><strong>street marketing<\/strong><\/a> per assolir resultats extraordinaris.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#Com_portem_lomnicanalitat_a_laccio\" >Com portem l&#8217;omnicanalitat a l&#8217;acci\u00f3?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#i-2\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#Resultats_que_recolzen_la_nostra_estrategia\" >Resultats que recolzen la nostra estrat\u00e8gia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#i-3\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staffglobalgroup.com\/ca\/popeyes-mila-una-experiencia-de-marca-omnicanal\/#Omnicanalitat_el_futur_dels_esdeveniments\" >Omnicanalitat: el futur dels esdeveniments<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<h1><span class=\"ez-toc-section\" id=\"Com_portem_lomnicanalitat_a_laccio\"><\/span>Com portem l&#8217;omnicanalitat a l&#8217;acci\u00f3?<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5642-1\" width=\"640\" height=\"360\" poster=\"https:\/\/staffglobalgroup.com\/wp-content\/uploads\/Popeyes-portada.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/staffglobalgroup.com\/wp-content\/uploads\/Popeyes-V2.mp4?_=1\" \/><a href=\"https:\/\/staffglobalgroup.com\/wp-content\/uploads\/Popeyes-V2.mp4\">https:\/\/staffglobalgroup.com\/wp-content\/uploads\/Popeyes-V2.mp4<\/a><\/video><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n<li><strong>Coher\u00e8ncia en tots els detalls<\/strong> Cada aspecte de l&#8217;esdeveniment, des del disseny del restaurant fins a la pres\u00e8ncia a les xarxes socials, reflectia l&#8217;ess\u00e8ncia aut\u00e8ntica de Popeyes, assegurant un missatge uniforme que connect\u00e9s amb les audi\u00e8ncies.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><strong>Activacions que uneixen mons f\u00edsic i digital<\/strong> Imagina passejar per Mil\u00e0 i trobar-te amb una desfilada de jazz al pur estil de Nova Orleans. Aquesta va ser la nostra proposta de street marketing, una acci\u00f3 que no nom\u00e9s va capturar l&#8217;atenci\u00f3 als carrers, sin\u00f3 que tamb\u00e9 va generar un gran impacte a les xarxes socials.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><strong>Experi\u00e8ncies personalitzades per a cada p\u00fablic<\/strong> Dissenyem esdeveniments exclusius amb activitats immersives per a influencers, empleats i mitjans, enfortint el seu vincle amb la marca i generant contingut atractiu per compartir en plataformes digitals, clau en el<a href=\"https:\/\/staffglobalgroup.com\/ca\/experiencial\/marqueting-promocional\/\"><strong> m\u00e0rqueting promocional<\/strong><\/a>.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li><strong>Atenci\u00f3 al client excepcional<\/strong> Amb cues de m\u00e9s de dues hores abans de lobertura, cada detall comptava. Ens encarreguem de coordinar el lliurament de gadgets i garantir una atenci\u00f3 fluida perqu\u00e8 cada assistent visqu\u00e9s una experi\u00e8ncia inoblidable, assegurant l&#8217;\u00e8xit del <strong>Brand Experience<\/strong>.<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h2><span class=\"ez-toc-section\" id=\"Resultats_que_recolzen_la_nostra_estrategia\"><\/span>Resultats que recolzen la nostra estrat\u00e8gia<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n<li><strong>\u00c8xit de vendes desde el primer dia.\u00a0<\/strong><\/li>\r\n<li><strong>Cues interminables abans de l&#8217;obertura.<\/strong><\/li>\r\n<li><strong>Gran viralitat a les xarxes socials, portant l&#8217;esdeveniment m\u00e9s enll\u00e0 de Mil\u00e0.<\/strong><\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h2><span class=\"ez-toc-section\" id=\"Omnicanalitat_el_futur_dels_esdeveniments\"><\/span>Omnicanalitat: el futur dels esdeveniments<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Avui dia, els esdeveniments no es limiten a la seva execuci\u00f3 f\u00edsica. El seu veritable impacte rau en com les experi\u00e8ncies transcendeixen a trav\u00e9s de m\u00faltiples canals, connectant de forma aut\u00e8ntica amb les audi\u00e8ncies. <strong>A Staff Global Group sabem com fusionar accions d&#8217;activaci\u00f3 de marca, street marketing i estrat\u00e8gies de Brand Experience per maximitzar l&#8217;abast i l&#8217;impacte de cada projecte.<\/strong> <strong>Vols que el teu pr\u00f2xim esdeveniment sigui inoblidable?<\/strong> Parlem. A <strong>Staff Global Group<\/strong>, transformem idees en experi\u00e8ncies que connecten amb les persones de manera aut\u00e8ntica i duradora.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Al m\u00f3n dels esdeveniments i el Brand Experience, l&#8217;omnicanalitat s&#8217;ha convertit en una eina imprescindible. Qu\u00e8 vol dir? \u00c9s la capacitat d&#8217;integrar tots els canals \u2013f\u00edsics i digitals\u2013 per crear una experi\u00e8ncia coherent i memorable. \u00c9s el que aconsegueix que cada interacci\u00f3 amb una marca deixi empremta i en potenci\u00ef [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,1],"tags":[],"class_list":["post-5642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencial-ca","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popeyes Mil\u00e0: Una experi\u00e8ncia de marca omnicanal. - Staff Global Group<\/title>\n<meta name=\"description\" content=\"Conquerim Mil\u00e0 amb Popeyes. 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